Hypermotard to DesertX 2026: Ducati enthrals crowds at EICMA 2025
Ducati commanded centre stage at EICMA 2025, drawing throngs of enthusiasts to its stand across all four public days. With a dazzling display of cutting-edge models, star riders, and a palpable sense of passion, the Bologna marque reaffirmed its status as a global symbol of performance, design, and sporting heritage.
11/11/2025
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MILAN
At the heart of Ducati’s showcase were the new Hypermotard V2 and Hypermotard V2 SP, the undisputed protagonists of the latest episode of Ducati World Première 2026. These dynamic machines shared the spotlight with captivating previews of the DesertX 2026, Desmo250 MX, Desmo450 Enduro, and the Panigale V2 in exclusive MM93 and FB63 editions, dedicated to Ducati Lenovo Team riders Marc Márquez and Francesco Bagnaia.
For many fans, the unveiling of the new-generation Monster was a defining moment. The fifth iteration of this legendary model, a true cornerstone in Ducati’s history, melds lightness, innovation, and unmistakable Italian design.

Crowds also gathered to admire the Multistrada V4 Rally and the striking Panigale and Streetfighter V4 and V2 in Corse and Ducati Yellow liveries, each epitomising the brand’s racing soul. For the more performance-oriented Ducatisti, the Panigale V4 R and the Streetfighter V4 in its fully accessorised guise drew admiration in equal measure. Adding to the spectacle were the Multistrada V4 S, Multistrada V4 Pikes Peak, Diavel V4 RS, and XDiavel V4, all reaffirming Ducati’s prowess across every riding dimension. The Scrambler Ducati, in its enchanting new Emerald Green finish, captivated fans of the ever-popular ‘Land of Joy’.
The overwhelming turnout at the stand underscored Ducati’s enduring appeal, both in Italy and across the globe. With over 600,000 visitors attending EICMA 2025—twice the figure recorded in 2021—the event signalled a strong resurgence in motorcycling enthusiasm. Ducati’s century-long legacy of racing triumphs, technological innovation, and design excellence continues to attract an ever-widening audience.
Naturally, racing devotees were drawn to the DesmosediciGP, the machine that clinched the 2025 Riders’ Title with Marc Márquez, capping off a season where Ducati also secured the Team and Manufacturers’ Championships. Sharing the limelight was the Panigale V4 R, runner-up in the World Championship with Nicolò Bulega, alongside the Desmo450 MX, the very bike that carried Tony Cairoli into the top ten at the 2025 Motocross of Nations.

The stand was further enlivened by Ducati’s distinguished guests and racing heroes. Fans thrilled to meet Alvaro Bautista of the Aruba.it Racing Team, Italian champion Alessandro Lupino, nine-time world champion Tony Cairoli, and triple Italian Supersport champion Davide Stirpe. Italian Supermotard ace Kevin Vandi and SBK legend Ruben Xaus—stars of the Hypermotard V2 launch film—were also present to the crowd’s delight.
Adding to the excitement, Michele Pirro, Ducati’s official DesmosediciGP test rider and ten-time Italian SBK champion, announced from the stage the launch of the V2 Ducati Future Champ Academy, an innovative programme to identify and nurture the next generation of racing talent.
Outdoors, the action continued at the MotoLive arena, where the Ducati Desmo450 MX in its Dirt Track configuration took centre stage during the two-day Champions Charity Race. Piloted by Francesco Cecchini, six-time Flat Track World Champion, and Christophe Pourcel, MX2 World Champion and twice Supercross Lites Champion, the Desmo450 stormed to victory on Sunday—an emphatic debut that perfectly encapsulated Ducati’s competitive spirit.

As the lights dimmed on EICMA 2025, one truth was unmistakable: Ducati’s fusion of innovation, artistry, and racing passion continues to set the pace for the global motorcycling world.
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