Ducati celebrates 100 Years with the launch of ‘The Origin Collection’

Ducati has unveiled The Origin Collection, an exclusive apparel line created to commemorate the first 100 years of the Bologna-based marque. Conceived as an ode to its heritage, the collection reinterprets enduring design signatures through a modern lens, offering loyalists the opportunity to wear a tangible fragment of Ducati history.

Comprising three distinct Capsules — Heritage, Icon, and Tomorrow — the collection narrates a century of evolution through the language of contemporary design. Each Capsule carries its own stylistic and narrative personality, thoughtfully curated to appeal to diverse audiences while remaining united by Ducati’s enduring ethos: a fusion of renowned technical excellence and an arrestingly emotional aesthetic that has long stirred the passions of enthusiasts around the world.

Heritage Line

The Heritage Capsule channels timeless sophistication and understated refinement. Created by Drudi Performance and inspired by the legendary Ducati logo penned by Giorgetto Giugiaro in 1977, it breathes new life into classic graphics with a modern sensibility. The result is a series of technical and lifestyle garments that pay homage to Ducati’s origins while embracing the present.

At its core is the Heritage C3 jacket, offered in black for men and white for women. It delivers a contemporary take on 1980s styling, characterised by clean, assertive lines punctuated by a red detail accentuating the Ducati insignia. Produced by Dainese and certified to the latest safety standards, the jacket is crafted from supple cowhide leather tailored for urban motorcycling, and is available in both standard and perforated variants. It is designed for riders who favour retro-inflected elegance without sacrificing modern practicality.

Completing the line-up are sportswear pieces — a sweatshirt and polo for men, alongside T-shirts in both men’s and women’s cuts — each echoing the jacket’s visual language. All bear the Giugiaro-designed logo on the back, a defining motif across the entire Capsule.

Icon Line

The Icon Capsule, also designed by Drudi Performance, charts a journey through the emblems and insignia that have cemented Ducati’s global identity. Entirely lifestyle-oriented, it honours the brand’s roots with subtly elevated garments for men and women. Among these, the eponymous jacket stands out, fashioned from premium leather meticulously treated for softness and durability. It is aimed at those who desire an effortless balance of style, comfort, and authenticity.

Tomorrow Line

As its name promises, the Tomorrow Capsule projects Ducati’s century-long legacy into the future. Here, the Giugiaro logo is reimagined as a striking all-over pattern, infusing each piece with a youthful, modern energy. Offered in a limited edition, the line comprises a cap, polo shirt, hooded sweatshirt, and T-shirt, each available in red or black.

The complete collection may be explored on the dedicated page at Ducati.com, which can also be accessed using the QR code printed on each garment’s label. Ducati has also released a presentation video of the collection on its official YouTube channel.

The Origin Collection will be available from November at Ducati dealerships and on Shop.Ducati.com.