HARMAN leads the way with world’s first HDR10+ Automotive Certified Display

As we step into the future of automotive technology, our car’s cabin transforms into a world of immersive, high-definition visuals. This vision, long a hallmark of home entertainment, is now realised on the road, thanks to HARMAN, the global leader in automotive technology and a subsidiary of Samsung Electronics. In an industry-first achievement, HARMAN’s Ready Display has secured HDR10+ Automotive certification, setting a bold new standard for in-car visual performance.

This achievement is a direct response to the increasing demand from consumers who seek a digital experience within their vehicles that mirrors the dynamic, visually rich environments of their homes. As vehicles evolve into fully integrated hubs of entertainment, connectivity, and comfort, HARMAN’s innovative solution ensures that passengers are not just travelling, but experiencing their journey with cinematic precision.

In collaboration with industry giants Samsung and Panasonic, HARMAN played a pivotal role in establishing the HDR10+ Automotive technology specification. This new standard ensures that high dynamic range (HDR) content is faithfully displayed within the unique and often challenging lighting conditions of a car cabin. The HDR10+ certification guarantees that displays offer lifelike visuals, maintaining perfect colour accuracy, contrast, and brightness, regardless of the surrounding light.

To meet the rigorous HDR10+ Automotive certification, HARMAN’s Ready Display has undergone a series of detailed evaluations to confirm its ability to deliver consistent, high-quality visuals in varying light conditions—from the intensity of midday sun to the softer glow of city lights. The display also adapts dynamically to these changing conditions, offering an optimised viewing experience with its HDR10+ “Adaptive” capabilities. This ensures that whether the car is cruising through daylight or night, the content remains vibrant, clear, and immersive.

This certification marks a momentous step for HARMAN, positioning them as the vanguard of in-car display innovation. The Ready Display, powered by Samsung’s advanced Neo QLED technology, is designed to bring cinema-quality visuals into the vehicle. Available in the NQ3, NQ5, and NQ7 series, each model has been meticulously crafted to thrive in the constantly changing environment of a car cabin, effortlessly adapting to fluctuating natural light. Real-time image optimisation ensures that brightness, contrast, and colour are continually refined for perfect viewing quality, no matter the conditions.

Shilpa Dely, Vice President and Ready Display Business Lead at HARMAN International, aptly sums up the company’s vision: “We’ve long envisioned bringing the living room experience into the car. Earning the world’s first HDR10+ Automotive certification is how we’re delivering on that commitment—setting a new benchmark for immersive, in-cabin display quality that automakers and consumers can trust.”

For automakers, the HDR10+ certification offers a competitive edge, enabling them to offer their customers an unparalleled in-cabin entertainment experience. For consumers, this certification translates into nothing less than a transformation of the car into an interactive and immersive experience that is as engaging as any living room media setup. From watching a favourite series on the go to navigating with enhanced clarity, Ready Display provides a rich, cinematic experience throughout the entire journey.

But the benefits extend beyond mere entertainment. The innovative display technology also promises to enhance safety, usability, and comfort by providing a visual interface that adapts intuitively to different driving conditions and ambient lighting. With each advancement, HARMAN is redefining the relationship between driver, passenger, and vehicle, ensuring that every moment in the car is as compelling as the content on-screen.

With this breakthrough, HARMAN has set a high bar for the automotive industry, propelling the vehicle display experience into an era where technology serves to amplify both function and form. As cars continue to evolve into interconnected, dynamic spaces, innovations such as the HDR10+ Automotive certification will become the new standard, offering drivers and passengers alike an experience that’s nothing short of extraordinary.