Hero MotoCorp revvs up Premium Motorcycle Segment

Reiterating its accelerated focus in the premium segment, Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, today launched the highly anticipated Karizma XMR. The new Karizma XMR is the most powerful motorcycle in its class, producing the highest torque. The motorcycle is powered by 210cc Liquid Cooled DOHC Engine, 6 Speed transmission that comes with Slip and Assist Clutch and Dual Channel ABS – purpose built for the perfect ride redefining the sports segment. With today’s customers looking for Advanced Technology, the new Karizma XMR is packed with the segment-first adjustable windshield, Intelligent Illumination Headlamp and Turn-By-Turn navigation guaranteeing an unparalleled motorcycling experience. In keeping with its Mission to Create, Collaborate and Inspire, the new Karizma XMR is the result of a unique collaboration between the world class engineers at Hero’s state-of-the-art Hero Center for Innovation and Technology (CIT) in Jaipur and the Hero Tech Centre Germany (TCG) near Munich. Mr. Niranjan Gupta, Chief Executive Officer, Hero MotoCorp said, “The launch of Karizma XMR, marks yet another significant milestone in our journey to ‘win in premium’.  We are rapidly building full portfolio in this segment, in line with our strategy. The focus will not just be on products with first-in-class and best-in-class features, but