Hyundai Motor’s IONIQ 5 and STARIA win GOOD DESIGN Awards

Hyundai Motor Company announced it has received multiple accolades at 2021 GOOD DESIGN Awards, with its IONIQ 5 and STARIA models both selected as winners in the transportation category. Hyundai Motor also triumphed across several other categories, including interactive media, household, mobile applications and graphic design.  “We are greatly honored to be recognized by GOOD DESIGN Awards for these very important vehicles and innovations,” said SangYup Lee, Executive Vice President and Head of Hyundai Global Design Center. “This honor speaks to the outstanding work of our design dream team, who put their passion and heart into this project and also our R&D center engineers who made this achievement together. It also reflects the competitiveness of Hyundai’s design identity in the global marketplace.”  IONIQ 5 is Hyundai Motor’s midsize crossover utility vehicle built on a dedicated battery electric vehicle (BEV) platform. Its progressive design explores a new EV typology that has been well received by consumers around the world. Hyundai’s signature Parametric Pixels on the vehicle’s exterior lightings provide a distinct, modern style while representing IONIQ 5’s timeless design value.  A ‘Living Space’ theme runs throughout IONIQ 5’s interior, most notably embodied by the Universal Island, a moveable center console, and