Kia India expands its network to 522 Touchpoints in 236 cities

Kia, India's leading premium carmaker, today announced its network expansion to 522 touchpoints across 236 cities. With the largest brand touchpoints among new entrants, the company is focused on strengthening its presence in Tier 1 and 2 markets, contributing 40% to Kia's total network strength. Kia India is also focused on expanding its touchpoints in the Tier 4 and upcountry markets, which make up 46% of Kia's network capacity in India. Aiming to enhance its accessibility to a more extensive audience base, the company plans to expand its network strength to close to 700 touchpoints in 300 cities by the end of 2024.  Kia's network strategy in India involves strengthening its sales and service touchpoints alike. Currently, Kia India has 337 Sales points, 350 Workshops, and 59 Certified Pre-owned outlets. Kia intends to increase its Certified Pre-owned network to 100 outlets by the end of 2024. Furthermore, the company also provides its aftersales services through 54 Mobile Workshops for upcountry towns and 110 Service Cars in big cities to cater to the needs of urban customers for doorstep service. The pick & drop facility has been on the uprise and now stands at 33% of total service requests.  In a