Mahindra launches Thar Earth Edition: Iconic style inspired by inimitable landscapes of the mighty Thar desert

Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, today announced the launch of the Thar Earth Edition. The special edition is inspired by the infinite expanse of the Thar Desert and the ability of the Thar to allow one to explore it with ease. With a palette inspired by the desert geography, promoting a sense of oneness with the environment, it doesn't just symbolize adventure—it epitomizes it. The Thar Earth Edition builds upon the Mahindra Thar's legacy of adventure and exploration, aiming to captivate and expand the community of Thar enthusiasts. This special edition, with its unique satin matte 'Desert Fury' finish, is designed to make this iconic SUV more distinctive, with a promise to inspire a new wave of adventurers to embrace the 'Thar Life.' Available in both diesel and petrol versions, with manual and automatic, the Earth Edition promises an exclusive 4×4 experience in the LX Hard Top Variant. Exquisite Exterior and Interior Enhancements Desert Fury satin matte finish instantly brings to mind the desert sand and its texture, with the metallic treatment very effectively capturing the ‘sand sparkle’. The dune-inspired decals on the doors and rear fender, the silver alloys and the matte black badges add to its uniqueness. The Earth