Mahindra launches XUV700 AX5 Select, starting at INR 16.89 Lakh – Redefining Accessible Luxury

Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, today announced the launch of the new AX5 Select (AX5 S) variant for the XUV700, starting at INR 16.89 Lakh (ex-showroom). This new variant aims to make luxury accessible to a wider audience by offering premium features at an attractive price point. The AX5 Select variant offers an impressive line-up of features, including a Skyroof, Dual 26.03cm HD Superscreen, Push-Button Start/Stop, and a roomy 7-seater configuration. These features, typically associated with higher-end models, make the AX5 Select an excellent choice for customers looking for luxury at a more affordable price point. To further enhance engagement, a new campaign is being launched to highlight the AX5 Select variant. With the tagline “Fast forward to the big league,” this campaign emphasizes the significant leap in value and features that the AX5 Select offers. It’s designed for those who aspire to own a luxury vehicle without stretching their budget. The AX5 Select variant represents an unparalleled blend of luxury, performance, and affordability, making it the perfect choice for the next generation of achievers. Mahindra continues to innovate with fresh offerings, consistently introducing multiple variants to meet the evolving needs of customers. Recent launches include the