Mahindra new global SUV project codenamed W601 to be branded XUV700

Mahindra & Mahindra Ltd. (M&M), a part of the US $19.4 billion Mahindra Group, today unveiled the brand name of its much-awaited SUV, built on the W601 platform, as the XUV700 (pronounced as XUV, 7 double ‘Oh’). The XUV700 is an all new, authentic, global SUV set to redefine benchmarks in the SUV segment and get your hearts racing with its sci-fi technology, spirited performance and first-in-class features. The XUV700 will also come with world class safety features, reaffirming Mahindra’s commitment towards safety. It will offer both Diesel and Gasoline engines in Manual and Automatic transmissions, along with optional All-Wheel-Drive (AWD) capabilities. Speaking on the brand name announcement, Veejay Nakra, CEO – Automotive Division, M&M Ltd. said, “The XUV700, one of the most awaited offerings from Mahindra is sure to hit the sweet spot with customers. Built on the new W601 platform, XUV700 marks the beginning of the next generation of sophisticated and authentic Mahindra SUVs which will offer an adrenaline rush like never before.” Speaking on the vehicle, R Velusamy, Chief of Global Product Development, M&M Ltd. said, “A young, passionate team with an obsession for excellence has created the All New XUV700. The XUV portfolio has always stood for creating