New Mahindra Thar delivers modern design, superior comfort, and smart technology

Mahindra & Mahindra Ltd., a pioneer in India’s SUV market, has launched the New Thar, with prices starting at INR 9.99 Lakh. The latest iteration of this iconic model brings a host of updates, including fresh design elements, advanced comfort features, and smart technology that enhance both urban commuting and rugged weekend escapades.

The Thar has long been synonymous with unparalleled capability and an unmistakable design. Since its introduction, the model has captured the hearts of over 3 Lakh owners, becoming more than just a vehicle—it’s a symbol of freedom, exploration, and a spirit of adventure. For many, it’s an embodiment of a lifestyle that resonates deeply, whether tackling off-road terrain or cruising through city streets.

Speaking on the occasion, Nalinikanth Gollagunta, Chief Executive Officer – Automotive Division, Mahindra & Mahindra Ltd., stated, “Over the years, Thar has become more than just an SUV—it’s a symbol of freedom, adventure, and a lifestyle that resonates deeply with our customers. At Mahindra, we are committed to listening to our customers and evolving with their needs, which is why the New Thar reflects both their feedback and our dedication to provide the best to our customers. By blending new design elements, smart technology, enhanced comfort and convenience features, the New Thar offers an unparalleled driving experience that empowers our customers to explore limitless possibilities in both urban and off-road settings.”

The New Thar is available in a range of variants, offering both diesel and petrol engine options. Each variant is designed to cater to specific driving preferences, whether one is seeking a rear-wheel-drive model for city driving or a four-wheel-drive version for more rugged terrains.

Thar Variant and Pricing Details:

With an eye on the future of urban commuting and off-road exploration, Mahindra has truly redefined what the Thar stands for. As it continues to evolve, the New Thar promises to offer an enhanced driving experience while staying true to the brand’s roots—emphasising bold design, rugged performance, and an unyielding sense of freedom.

This revamped version of the iconic SUV speaks volumes about Mahindra’s commitment to innovation, customer satisfaction, and the spirit of adventure, ensuring that the New Thar remains not only a vehicle but a lifestyle choice for its loyal community.