Mahindra unveils ‘AdrenoX’ – the intelligence behind XUV700

Mahindra & Mahindra Ltd. today unveiled AdrenoX as the intelligence that will debut with the much-awaited SUV, the XUV700 (pronounced as XUV, 7 double ‘Oh’). The intelligent cockpit technology of AdrenoX provides a cutting-edge driving and ownership experience as it strings together many segment-leading immersive experiences. The gateway to this impressive line-up of world-class experiences offered by AdrenoX is through integrated 10.25-inch dual screens with the widest display in the segment and SmartCore™ cockpit domain controller technology with the 3rd Generation Qualcomm® Snapdragon™ Automotive Cockpit Platforms developed in collaboration with Visteon. Additionally, under AdrenoX, Mahindra and Amazon have teamed up to deliver India’s first vehicle with Alexa Built-in functionality. It connects to Alexa for hands-free access to entertainment, information and offline vehicle control. AdrenoX will also bring an Immersive Audio Experience to its customers adopting 3D Sound Technology by Sony, setting a new benchmark in-cabin acoustics in the segment. Further, AdrenoX will enhance the spirited performance of the vehicle, including intuitive drive modes in its Diesel offerings, among other capabilities. Speaking about AdrenoX, Velusamy R, Chief of Global Product Development, Automotive Division, M&M Ltd. said, “The XUV700 is a powerhouse of technology that will deliver top of the line driving experience to our customers. We are