Maruti Suzuki calls for entries from startups for its MAIL cohort

Maruti Suzuki India Limited (MSIL) invites applications from startups for the fourth cohort under its Mobility & Automobile Innovation Lab (MAIL) initiative. MSIL is now engaged with nine startup firms selected in the previous three rounds of MAIL program. In the first three cohorts, many enthusiastic startups submitted entries. Of these, best 25 firms from each cohort were invited for the next round. While the third cohort is still on, a total of nine startups were selected from first two cohorts of MAIL program. Under the MAIL program, applications are invited from startups working in the areas of mobility and automobile space.  MSIL’s unique initiative launched in January 2019, supports startups by co-cretaing innovative business solutions in the mobility space. The futuristic solutions being developed will have a positive impact on business. These help efficiently bring in technological advancements.  The winners get an opportunity to undertake paid proof of concept (POC) with Maruti Suzuki to develop business solutions for any live use case. The teams get opportunity of real time implementation of the solutions offered. Currently, seven POCs are underway in MSIL. Mr. Kenichi Ayukawa, Managing Director & CEO, MSIL said, “Indian startup community is working on bright technology ideas, which