India’s largest luxury car manufacturer Mercedes-Benz today launched the seventh generation of its flagship limousine the S-Class in India. Referred to as the ‘Best Car in the World’, the new S-Class represents fascination of the brand and redefines the automotive luxury segment with numerous human centric innovations around driver assistance, protection and interaction. Not only does the S-Class become much more intelligent, it also takes the driving experience to an altogether new level.
With the new S-Class Mercedes-Benz is shaping the next generation of individual mobility with innovations that place the focus on people. The new S-Class uses digitisation for a car that responds empathetically to the needs and wishes of its driver and passengers. With the introduction of the new S-Class, Mercedes-Benz continues to raise the bar in design innovation, class performance and cutting-edge technology in the luxury automotive segment. The much-awaited new S-Class was launched by Martin Schwenk, Managing Director and CEO, Mercedes-Benz India, and will be available across all Mercedes-Benz dealerships across the country.
Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented, “We are thrilled to launch the flagship of our portfolio, the all-new S-Class in India. It has been one of the much anticipated luxury cars in this market with unparalleled customer trust and loyalty. With each new generation, this flagship sets a new benchmark for the automotive industry. Holding the current title of the ‘World Luxury Car of the Year’, the new S-Class underscores our ambition of introducing to our discerning customers the most desirable products from our global portfolio; offering them innovation, safety, comfort and quality like never before. In the new S-Class, the entire focus remains on the individual, who is able to experience the luxury limousine with all their senses like never before.”
Mr. Schwenk added, “We are confident that our customers will be highly excited with the new S-Class’ intelligent use of technology, exceptional standards of safety and luxury and the intuitive operation and handling. Mercedes-Benz India will keep reimagining excellence and keep pushing the boundaries in the luxury car segment by driving in such desirable products in our diverse product line-up. Witnessing a strong demand for our new and existing products, we expect to maintain a steady pace with our overall market strategy and are optimistic for an uptick in demand and gradual recovery in coming months.”