Neeraj Chopra teams up with Audi India to drive Performance and Precision

In a major development in the automotive and sports branding space, German luxury car manufacturer Audi India has partnered with Olympic javelin champion Neeraj Chopra, marking a high-profile collaboration that brings together world-class engineering and athletic excellence.

Announced by JSW Sports on Monday, the partnership is being hailed as a union of two icons — Chopra, a double Olympic medalist and one of India’s most celebrated athletes, and Audi, a marque synonymous with performance, innovation, and progressive design.

Chopra, who captivated the nation with his historic javelin throw at the Tokyo Olympics, now joins Audi India as a brand ambassador, reflecting shared values such as speed, precision, and global prestige.

“At Audi, we stand for those who push boundaries – those who are not just defined by performance, but by the relentless pursuit of excellence. Neeraj Chopra is the embodiment of that spirit. Determined and iconic, his journey from ambition to achievement mirrors Audi’s progressive DNA. His focus, speed, and unmatched performance make him a natural extension of our brand – a symbol of what it means to lead, not follow,” said Balbir Singh Dhillon, Head, Audi India.

Chopra’s achievements go well beyond Tokyo — from dominating the Asian Games, Commonwealth Games, and World Championships to clinching Silver at the 2024 Paris Olympics. His consistent performance and technical mastery make him an ideal face for a brand that prides itself on breaking limits.

“I’ve always admired Audi – not just for the cars, but for what the brand stands for. As an athlete, these values resonate deeply with me. Whether it’s on the field or in life, the pursuit of excellence never stops. I’m excited to join the Audi family and represent a brand that inspires forward motion in everything it does,” said Neeraj Chopra, expressing his excitement about the collaboration.

This partnership also underlines Audi’s continued focus on aligning with personalities who champion innovation, precision, and a futuristic outlook — attributes Chopra exemplifies both on and off the field.

“All of us at JSW Sports are really happy to facilitate this association between Neeraj and Audi India, which is truly a landmark partnership for Indian sport and business. Audi is a car manufacturer that Neeraj really admires, and one whose vision as a brand aligns with that of his as an athlete. All our conversations with Audi have been very positive, and with Neeraj being one of India’s finest athletes, I genuinely believe the potential of this partnership is limitless,” said Karan Yadav, Chief Commercial Officer, JSW Sports.

The collaboration marks a significant moment for brand-athlete associations in India, setting a new benchmark for how automotive brands can drive their identity through elite sporting talent.