Premium tyre brand ‘Reise’ launched in India

Reise Moto, a division of Mahansaria Group, one of the most renowned names in the automotive sector, announced the launch of their premium two-wheeler tyre brand ‘reise’ in India. Developed and designed to bring international quality tyres to the Indian roads, Reise is a natural extension of synergies and convergence of the strong pedigree of the Mahansaria group and its tough and rugged DNA, and Mitas’s European lineage and understanding of specialized two-wheel applications and off-road capabilities. Reise is a German word that means “Trip”. Designed in Europe and Engineered in India, Reise is curated for the growing segment of two-wheeler customers in India who aspire to ride with confidence whether on the road or off-road. With access to Mitas’ European technology, Reise Moto is bringing the widest range of technologically superior products for the discerning two-wheeler customers in India under the reise brand.  Mr. Yogesh Mahansaria, Founder & Managing Director, Reise Moto said, “In today’s highly dynamic Indian two-wheeler space, the key is to serve the ever-evolving needs and aspirations of enthusiasts who expect a lot more from their machines than just commuting. Reise Moto is a result of our ingrained understanding of the Indian tyre industry, with an