Renault India launches futuristic new ‘R Store in Mumbai

Renault India continues to make significant strides in its bold journey under the “renault. rethink.” brand transformation strategy with the grand opening of its second New ‘R store in India and the first in Maharashtra. Situated in the vibrant city of Mumbai, this launch exemplifies Renault’s dedication to enhancing customer experiences through modern design and innovative architecture, aligning with Renault’s global vision.

The newly launched store presents Renault’s New Visual Identity (NVI), with a modern, sleek black façade and an updated logo that adheres to international standards, making the urban car dealership look more futuristic and inviting.

This revolutionary showroom concept places the vehicles at the center of the space, allowing visitors to freely explore each model from multiple perspectives, creating an immersive experience. The redesigned layout provides ample space for cars, promoting an open and comfortable environment for customers to interact with the cars and engage in a seamless buying process.

Francisco Hidalgo, Vice President (Sales & Marketing), Renault India Operations, shared, “Renault’s vision for 2025 is built on renault. rethink., a comprehensive strategy aimed at transforming our brand perception in India. Alongside our recent launch of the Design Centre in Chennai—the largest outside France—the opening of our first New Visual Identity (NVI) store in Maharashtra not only expands our footprint but also underscores our growing ambition to offer Indian customers the finest global innovations. We aim to deliver not only world-class products but also an exceptional buying experience that reflects our global commitment to excellence.”

Strategically located in the bustling suburb of Kandivali in Mumbai, this new ‘R store spans approximately 2100 sq. ft. and is built according to Renault’s global store format. With its sleek urban design, the showroom features signature lighting, premium seating, and a spacious central vehicle display area for a 360-degree view of the products. The facility houses three display vehicles, dedicated consultation areas, and a modern customer lounge, all designed to improve customer satisfaction and simplify the car-buying journey.

Sanjay Thakker, Chairman and Founder, Group Landmark, commented, “Renault India is undergoing a remarkable transformation, and we are thrilled to be part of this exciting journey. The new’R store in Mumbai represents more than just a physical expansion—it embodies Renault’s renewed vision and its unwavering commitment to delivering a world-class experience to Indian customers. We are proud to contribute to this groundbreaking new retail format that reflects the dynamic spirit of the brand and reaffirms our belief in its bright future in India.”

Key Features of the New ‘R Store:

• Modern Aesthetic: Fresh contemporary design featuring signature lighting and upscale seating arrangements.
• Enhanced Customer Journey: A service experience designed to delight both prospective and existing customers.
• Optimized Layout: After-sales reception and sales advisor offices are strategically located around the perimeter, with the central space dedicated to showcasing vehicles.
• Strategic Alignment: The dealership format aligns with Renault’s “renault. rethink.” strategy, emphasizing brand evolution, portfolio growth, and a forward-looking retail network.

The launch of the Mumbai New ‘R store marks a significant milestone in Renault India’s commitment to transforming the customer experience. As part of its ongoing efforts, Renault India continues to offer a 3-year/100,000 km warranty, along with a 7-year/unlimited km warranty program for added customer peace of mind. Additionally, the company has introduced factory-fitted CNG options across its vehicle lineup, making the shift toward sustainability.

With the opening of this store and the ongoing transformation of its retail experience, Renault India is well-positioned to achieve new growth in the Indian market.