NEW DELHI :
Celebrating it’s 120th anniversary, Royal Enfield, the world’s oldest motorcycle brand in continuous production, today unveiled the concept of an exclusive range of limited-edition helmets consisting of 12 designs- each inspired from a poster/advertorial from one of the twelve decades of the brand’s legacy. Each helmet is hand painted and only 120 units for each design have been made. These helmets retell the stories of the last 120 years and customers now have an opportunity to own a chapter from Royal Enfield’s history.
From humble beginnings at the Redditch factory in 1901, Royal Enfield has been a symbol of resilience, purposeful longevity, and authenticity through its 120-year journey and continues to build timeless classic motorcycles, and creating pure motorcycling experiences. Craft, dedication, relentless passion and everything that has defined Royal Enfield over the past 120 years, has now been expressed in 12 designs of handcrafted, hand-painted helmets. Inline with the brand's commitment to staying truly authentic and classic, Royal Enfield has ensured that each design visually depicts their heritage and legacy from the last 12 decades in the most authentic manner of traditional hand painting.
Speaking about the launch, Mr. Puneet Sood, National Business Head - North and West India & Global Head - Apparel Business - Royal Enfield, said, “Continuing on its journey of encouraging and kickstarting the active, lifelong pursuit of exploration, Royal Enfield is raising a toast to 120 years of being fiercely unique, riding with undeterred grit and resilience and the endless stories that riders have created on our motorcycles. These are the years that have made us who and what we are today. We understand that a helmet is the first and truly most important riding accessory that a rider buys, is very personal and is worn proudly. There could not have been a better canvas than a helmet for us to share stories from the last 120 years. These limited edition helmets not only cater to the safety, protection, comfort and style needs of riders but should also inspire the younger generation riders and non-riders to continue creating stories on their Royal Enfield motorcycles for many more years to come.”
Every week for the next six weeks, Royal Enfield will drop two helmet designs, one each on Monday and Wednesday, with sale of these going live on Saturday and Sunday at 12 noon respectively. Each helmet design will carry a unique number starting 001/120 till 120/120. The helmet packaging will also consist of a postcard (actual poster/advertorial artwork) with the story inspiration for that design.
Keeping in mind that a helmet is the most important safety accessory for any rider, Royal Enfield has paid extra attention to ensure this limited range offers the best quality and comfort while sporting designs that are absolute head-turners. Like Royal Enfield’s motorcycles, these limited edition helmets are also a perfect amalgamation of classic designs, history and modern day technology- carrying triple certification, ISI, DOT, ECE, premium internals, leather trims and a sun visor offering optimum safety, protection and comfort to the riders. The open face helmets will be available for INR 6,950 and full face helmets will be available at INR 8,450. Users can register to purchase these helmets on the brand's official website.
