NEW DELHI :

Suzuki Motorcycle India Pvt. Ltd. (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation has launched renewed ‘Apparel and Merchandise’. The ‘Apparel and Merchandise’ for 2023 includes lifestyle collection which will be made available at all Suzuki Premium two-wheeler dealerships. 

Designed to be aspirational, the launch aims to solidify company’s position as a motorcycle brand in the country. The lifestyle collection focuses on creating a world for the motorcycle enthusiasts in the country.  

Commenting on the launch of the Apparel and Merchandise, Mr. Devashish Handa, Executive Vice President, Sales, Marketing and After Sales, Suzuki Motorcycle India Pvt. Ltd. said, “We aim to create a Suzuki World for all motorcycle and lifestyle enthusiasts. The launch of our collection of Apparel and Merchandise is a part of this overall strategy to make our premium dealerships a one stop solution for all the requirements of these enthusiasts in the country. Our mission is to provide enhanced premium ambience and offer products that appeal all enthusiasts. We believe these efforts will definitely add to a unique and remember-able experience to all those who walk-in in to the world of Suzuki manifested at the dealership.”

Suzuki Motorcycle India has been the most preferred motorcycle brand for many riders in India and the company has been ruling the hearts of these enthusiasts with its legendary motorcycles including Hayabusa and Katana. The company also introduced exclusive ‘Bike Zone’ dealerships in Delhi, Pune, Thane, Bengaluru, Surat and Kerala which are aimed to further enhance the buying experience of all motorcycling aficionados.

The 2023 ‘Apparel and Merchandise’ collection will be made available at all Suzuki Premium two-wheeler dealerships starting March 3rd, 2023.