Tata Altroz turns two; Adds XT and XZ+ to its #DARK range

Keeping the New Forever brand promise, Tata Motors, India’s leading automotive brand, today celebrated the 2nd anniversary of its premium hatchback – The ALTROZ, by extending the #DARK edition to its XT and XZ+ (diesel) trims. Since launch in July 2021, the ALTROZ #DARK has received an overwhelming response and there have been consumer requests to extend to additional trims. This extension is aimed at expanding its customer base and introducing premium styling & popular features. With bookings starting today, the ALTROZ #DARK XT will be available at authorized Tata Motors dealership at an introductory price of INR 7.96 lakhs (ex-showroom Delhi).  Commenting on this occasion, Mr. Rajan Amba, Vice President, Sales, Marketing and Customer Care, Tata Motors Passenger Vehicles Ltd. said, “The ALTROZ has created its own mark in the premium hatchback market with more than 1.2 lakh happy owners. With over 20% market share (YTD) in its segment, it has been very popular amongst customers. The addition of the #DARK to its portfolio last year further enhanced its style quotient. The ALTROZ offers true international standards of safety, design and performance and has played an important role in enhancing our New Forever range. We would like to celebrate the brands