Tata Curvv redefines mid-sized luxury with cutting-edge features and superlative comfort

Tata Motors has redefined the expectations for mid-size SUVs with the latest iteration of its highly anticipated Curvv, now featuring a suite of new and enhanced executive elements that epitomise luxury and modernity. Through intelligent engineering and innovation, Tata has expanded the interior space across both the ICE and EV variants of the Curvv, enhancing cabin comfort while retaining its inherent practicality. These thoughtful improvements, aimed at offering customers an indulgent, first-class experience, are underscored by the introduction of India’s first R-Comfort® Seats with Passive Ventilation. This feature promises an unprecedented level of relaxation, ensuring that both long-distance drives and urban commutes are experienced in supreme comfort.

Tata’s attention to detail is further exemplified by the addition of Serenity Screen Rear Sunshades, designed to keep the rear cabin cooler and more private, and the EasySip Cup Docks located on the rear armrest, offering a touch of convenience to passengers. A striking White Carbon Fibre dashboard insert and Lalitpur Grey leatherette upholstery elevate the Curvv’s interior, reflecting Tata’s commitment to blending cutting-edge design with luxurious materials.

For those who seek more, the Curvv also brings exclusive, luxury features such as TwinZone Climate Concierge Air Conditioning, which ensures that both driver and passenger have control over their individual comfort. For the Curvv.ev variant, an additional layer of indulgence is offered with the inclusion of PureComfort Rear Co-Passenger Footrests and ErgoWing Headrests, setting a new benchmark for comfort and exclusivity in the mid-size SUV market.

Pricing for the enhanced Tata Curvv starts at INR 14.55 Lakhs for the Accomplished variants, while the Curvv.ev, with its electric powertrain, is available from INR 18.49 Lakhs. Both variants offer a perfect balance of luxury, performance, and innovation, ensuring that Tata Motors continues to lead the charge in transforming India’s automotive landscape.

The Curvv makes use of Tata’s advanced ATLAS platform for the ICE powertrains, while the Curvv.ev is based on the cutting-edge acti.ev architecture for the electric variants. The result is a vehicle that offers not only exceptional fuel efficiency and a practical real-world range but also a driving experience that is as refined as it is powerful. Engine options include the 1.2L Revotron Petrol, the 1.5L KryoJet Diesel, and the Hyperion gasoline direct injection engine, catering to a wide range of preferences.

Inside the cabin, the Curvv excels in blending practicality with luxury. A large, voice-activated panoramic sunroof fills the cabin with natural light, while the gesture-activated powered tailgate ensures convenience with every use. A cavernous 500-litre boot space is an additional highlight, perfect for long road trips or city shopping sprees. Tata’s 31.24 cm (12.3″) Cinematic Touchscreen Infotainment System by HARMAN, paired with a 9-speaker JBL sound system, ensures an immersive in-car entertainment experience, with the innovative Arcade.ev platform offering a world of apps at your fingertips.

True to its legacy of prioritising safety, the Curvv is equipped with Level 2 ADAS (Advanced Driver Assistance System) and proudly holds a 5-star Bharat NCAP safety rating, confirming that this SUV doesn’t just excel in luxury and comfort but also in keeping its occupants safe on every journey.

With the enhanced Curvv, Tata Motors continues to shape the future of driving in India. This luxurious, feature-packed SUV is not just a vehicle, but a statement of style, comfort, and advanced technology, ushering in a new era of driving experiences for Indian motorists.