TVS Motor Co announces additional £100 mn investment in Norton Motorcycle

TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers globally, today announced an additional investment of £100 million in Norton Motorcycles, Britain's most iconic sporting motorcycle brand, which was acquired in April 2020.  Norton recently opened its new manufacturing facility in Solihull, West Midlands, building British bikes in England using traditional hand-crafted techniques with modern-day machinery for consistently high quality. “TVS Motor Company is excited to announce an investment of about £100 million in Norton Motorcycle, the iconic British brand we had acquired in 2020.  Some of these investments have already been made, leading to the creation of a world-class facility and the imminent launch of a re-engineered V4 SV and 961 Commando.   A world-class team led by Robert Hentschel is working to bring Norton back to its rightful place.  This investment will be towards electrification, cutting edge technology, world class vehicles, manufacturing, sustainability & the future of mobility.  This is expected to create 250-300 direct jobs over the next 3 years and another 500-800 indirect jobs across the supply chain.  The investments, spread over the next few years, will result in an exciting range of products for the global market.  A brand-new facility has already been set up