TVS Motor Company launches 2024 TVS Apache RTR 160 Racing Edition

TVS Motor Company (TVSM), a leading global automaker that operates in the two and three-wheeler segments, today announced the launch of its 2024 TVS Apache RTR 160 Racing Edition. This new edition, inspired by the rich heritage of TVS Racing is an embodiment of race inspired design for the enthusiasts. The TVS Apache RTR 160 has been a true pioneer in the performance segment since its debut in 2007. The newly introduced Racing Edition of TVS Apache RTR 160 exudes confidence with its exclusive Matte Black colour scheme, carbon fibre race-inspired graphics with the Racing Edition logo and striking red alloy wheels. Rooted in TVS Racing's DNA, the Apache series exemplifies cutting-edge engineering and performance innovation. Each model showcases advanced technology, from state-of-the-art engine design to sophisticated rider aids, all meticulously crafted to enhance performance, rider engagement and safety. The brand's Track To Road philosophy drives continuous innovation, translating race-proven technologies into street-legal performance. This relentless commitment to engineering excellence has transformed TVS Apache into a highly aspirational motorcycle brand, effectively democratizing racing technology for enthusiasts worldwide. Speaking at the launch, Vimal Sumbly, Head Business – Premium, TVS Motor Company, said, "The TVS Apache series has consistently led the way in innovation, and bringing state-of-the-art