Ultraviolette strengthens Europe strategy with Elektrorider distribution pact

Ultraviolette has announced a significant new alliance with Elektrorider, marking a noteworthy step in its global expansion journey. Under this agreement, Elektrorider will serve as the official importer and distributor for Hungary, Croatia, Slovakia, Romania, Slovenia, and the Czech Republic—further extending Ultraviolette’s presence across 19 European countries.

This partnership signals a pivotal moment in Ultraviolette’s international growth strategy, underpinned by its “Making in India, for the World” philosophy. As part of this expansion, the company will introduce its high-performance electric motorcycles to these markets, commencing with the acclaimed F77 MACH 2 and F77 SuperStreet.

Leveraging Elektrorider’s established retail network and expertise across electric motorcycles, scooters, and e-bikes, Ultraviolette is well-positioned to secure a strong foothold and achieve sustained growth in these territories. The collaboration is expected to deliver a robust ecosystem encompassing both product experience and aftersales support.

Narayan Subramaniam, CEO & Co-founder of Ultraviolette, stated “We are excited to partner with Elektrorider to introduce the Ultraviolette brand in Hungary and Central Europe. This alliance marks a pivotal milestone in our global expansion as Ultraviolette moves beyond India into some of the world’s most discerning motorcycling markets. With a strong foothold already established across 12 European countries, Ultraviolette is poised to accelerate worldwide growth following successful launches in these demanding countries. To riders across Hungary and Central Europe, we seek to bring Aviation based design, unmatched capability and performance, along with future-forward technology that redefine the motorcycling experience with every Ultraviolette ride. Guided by this vision, we are confident that this partnership will establish a world-class Ultraviolette ecosystem, right from product experience to aftersales support. This is only the beginning, and we are excited and confident of the journey ahead.”

Echoing this sentiment, Attila Pavuk, COO of Elektrorider, commented “We are equally excited and proud to introduce Ultraviolette to Hungary and the Central European market and go ballistic with the brand’s both visually striking and technologically cutting-edge performance motorcycles. At Elektrorider we represent a lifestyle built around performance, freedom, adventure, and reliability. With deep roots in the CEE market, we combine data-driven insight with real riding experience; we don’t guess but listen and analyze. We understand this region because we live here, ride here, and build meaningful partnerships with brands that share the same high standards, such as Ultraviolette. To motorcycle enthusiasts throughout Hungary and Central Europe, this alliance merges India’s high-tech offer, bold design, exceptional capability, and forward-looking technology with European riding expectations that elevate the electric experience to the next level. With this vision at the core of our partnership, this marks the start of an exciting journey, and we couldn’t be more enthusiastic about what lies ahead.”

As Ultraviolette accelerates its global ambitions, the F77 MACH 2 and F77 SuperStreet will spearhead its entry into these newly added markets, reinforcing its position as a formidable player in the premium electric motorcycle segment.