Vida opens its first ‘Experience Center’ in Bengaluru

Vida, Powered by Hero, the emerging mobility brand of Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, today opened its first Experience Center. Reinforcing the brand’s Tech-First approach, the innovative and exciting Experience Center will provide an immersive and a completely differentiated experience to customers.  The first Experience Center is located in Bengaluru at the prominent Vittal Mallya Road, where customers will be able to familiarize themselves with the brand, experience the product and immerse themselves in the “Worry-free EV Ecosystem” of Vida. To mark the occasion, Vida has also commenced customer test-rides of the Vida V1 from today. Spread over 8500 sq. ft., this world-class Experience Center will display the Vida V1 scooters, charging stations, an interactive wall that illustrates the brand vision, and product configurators to help customers visualize their Vida V1. Designed to provide a comfortable, intuitive and a social space, with an in-house coffee bar and library, the Vida Experience Center will inspire conversations about purpose along with the products, and invite collaborators along with customers. The Experience Center will not just function as a brand and product zone, in fact it will be the heart of Vida communities, hosting events, brand meets and cohort activities. VIDA will open Experience Centers next in Jaipur and then Delhi with customer deliveries of Vida V1 commencing from