VIDA, Powered by Hero, to charge-up Lucknow Super Giants

VIDA, Powered by Hero, the emerging mobility brand of Hero MotoCorp – the world’s largest manufacturer of motorcycles and scooters, has partnered with Lucknow Super Giants (LSG) to become their official electric-mobility partner. As the official electric-mobility partner of the LSG, the VIDA logo will be prominently visible on the player helmets and caps throughout the 2023 season of the Indian Premier League (IPL). Just as helmets provide safety to batters and help them perform fearlessly, VIDA is providing a “Worry Free EV Ecosystem” to customers. Dr. Swadesh Srivastava, Head – Emerging Mobility Business Unit (EMBU), Hero MotoCorp, said, “We are delighted to partner with Lucknow Super Giants, who impressed everyone in the previous season of the IPL. Similarly, VIDA is also making an impression on customers with its ease of ownership and usership. In line with our brand promise of building a “Worry-free EV ecosystem”, we are ensuring that customers’ transition to EVs is smooth and hassle-free. VIDA World is developed with sustainability at its heart and with a technology-first philosophy. We wish LSG a fantastic 2023 IPL season and we will be cheering for them.” Colonel Vinod Bisht, CEO, RPSG Sports, said, “VIDA is a brand that represents change and progress. As a