Magnetic Attraction

The premium hatchback class can be quite a tricky place as it’s sandwiched between the sub-4-meter sedan and the very popular compact SUV segments, especially when the prices overlap each other. Now, competition within a brand is not something many would say is the recipe for success, but with a healthy 27% of the market share at stake, one can’t ignore this segment. Like they say, ‘a little competition never hurt anyone.’ Now, Hyundai has decided to drive in the third generation i20, which is priced on the higher side and is dangerously close to the Venue. Nevertheless, the Korean manufacturer remains confident and insists that comparing the two would be unfair as the buyers’ requirements for the two are completely different. In typical Hyundai fashion, the all-new i20 gets more pizzazz and tonnes of features, but there’s even more than what meets the eye. Hyundai, known to create its own new design statement rather than follow the current trends has ensured that with the new i20 it is no different. With a low sloping bonnet, prominent creases running in the middle, all-black aggressive front grille and with swept-back projector LED headlamps with LED DRLs, the i20 is a top