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CEAT launches 'one of its kind' Puncture Safe tyres

India’s leading tyre manufacturer, CEAT Tyres announced the launch of its new Puncture Safe Tyres for motorcycles. These new range of tubeless tyres will offer a technology to consumers that will resist loss of air pressure, in case of puncture allowing a hassle free and safe ride. The tyres are currently available in Kerala, Bangalore, Mysore & parts of Karnataka as well as Coimbatore & Salem in Tamil Nadu. The ‘Puncture Safe’ range is designed to preve...

CEAT announces its association with Mahindra for the launch of the All New THAR

CEAT Tyres, India’s leading tyre manufacturer, announced its association with Mahindra for THE ALL-NEW Mahindra Thar. The Thar launches in two models with 16inch and 18 inch tyre sizes. CEAT will be supplying the tyres for both the models of Mahindra Thar.  CEAT’s CZAR AT tyres have been specially designed keeping in mind the aggressive styling and design of the Mahindra Thar. These tyres will provide superior control and manoeuvrability on all kinds of terrains. The CZAR ...

CEAT launches ‘SecuraDrive’ range of tyres for Compact SUVs

Leading Indian tyre manufacturer CEAT Tyres Ltd has announced the launch of a new premium tyre range for the Compact SUVs segment called SecuraDrive SUV. The new range of tyres will cater to the ever-growing compact SUV segment. Also, the new tyre borrows its name from the SecuraDrive platform, which is a platform for premium hatchbacks and sedans. With its focus on offering a unique driving experience, SecuraDrive SUV tyres are superior in performance on the city roads as well as highways...

CEAT launches EnergyDrive, India’s first four-wheeler EV tyre

CEAT Ltd., India’s leading tyre manufacturer today launched its new range of EnergyDrive tyres specifically designed for four-wheeler EVs. Normally, EVs operate as silent vehicles with high torque, making the tyre noise more evident. The new EnergyDrive tyres feature CALM (CEAT Acoustic Lowering Material) technology. CEAT is using this patented sound absorbing material which reduces noise by filtration and absorption of vibration. CEAT has incorporated EneryDrive tyres with t...

CEAT launches EnergyRide EV- India’s first tyres for two-wheeler EVs

CEAT Ltd., India’s leading tyre manufacturer launched EnergyRide EV, India’s first EV range of tyres specially designed for electric two-wheelers. The characteristics and performance of the internal combustion engine-powered scooters and electric scooters are vastly different, hence there is a need for a different set of tyres for EV scooters. EnergyRide EV is designed to maximize the performance of the EV scooters and tyres. EV scooters have higher torque as compared to their ...

CEAT Joins Forces with Maharashtra Motor Vehicles Department and MSRDC to Spearhead Road Safety Initiative on Samruddhi Mahamarg

CEAT Limited, a leading tyre manufacturer, today announced its collaboration with the Maharashtra Motor Vehicles Department and the Maharashtra State Road Development Corporation (MSRDC) for a significant highway road safety initiative. This joint effort aims to raise awareness about the importance of maintaining tyre condition and proper inflation while traveling on the Hindu Hrudaysamrat Balasaheb Thackeray Maharashtra Samruddhi Mahamarg. The initiative will be undertaken for three months a...

CEAT Tyres introduces CEAT Enduro Tracks: The Ultimate Off-Road Training Program, Unleashing Adventure across India

CEAT Limited, a leading tyre manufacturer, is thrilled to announce the launch of "CEAT Enduro Tracks," an exclusive and pioneering enduro training program set to revolutionize off-road riding in India. This ground-breaking initiative will bring the heart-pounding world of enduro racing closer to adventure enthusiasts across the country, offering them an unprecedented opportunity to unleash their inner off-road champions. The sessions, commenced on June 10th, 2023, were led by ren...

APL Apollo led SG Sport acquires a franchise team at the CEAT Indian Supercross Racing League

Chess to Racing, APL Apollo led SG Sports is again all set to shake up another league, this time it’s filled with adrenaline-pumping real action & fierce competition. After the exotic experience of running the franchise of SG Alpine Warriors in Tech Mahindra Global Chess League, it has now started a new journey with the franchise of SG Speed Racers in CEAT Indian Supercross Racing League. The league is being started with the collaboration of Federation of Motor Sports Clubs of India...

CEAT creates history; becomes the 1st in the tyre industry across the world to win the Deming Grand Prize

CEAT Ltd., India's leading tyre manufacturer, has been awarded the prestigious Deming Grand Prize making it the first tyre brand in the world to receive this rare distinction in 2023. The Deming Grand Prize is an illustrious honour for organizations that have achieved the Deming Prize and have continued to sustain and elevate their Total Quality Management (TQM) practices for more than three years. CEAT has been on the TQM journey for over fifteen years and was the first...

India’s Dakar Pioneer, CS Santosh, N Gautam, and Uday Shankar join hands with CEAT ISRL to acquire BigRock Motorsport

The CEAT Indian Supercross Racing League (ISRL), dedicated to reshaping the motorsports landscape in India, proudly welcomes a new powerhouse into its ranks as BigRock Motorsport, led by India's most accomplished Supercross and rally-raid champion, CS Santosh, along with N Gautam and Uday Shankar, acquires a franchise team for the upcoming season. With this addition, the league takes a significant stride towards elevating the standards of motorsport in the country. India’s D...

CEAT Indian Supercross Racing League reveals Rider Auction Details

The CEAT Indian Supercross Racing League 2024 has announced the roster for its upcoming rider auction in Pune on January 7th, 2024. CEAT ISRL is the world's first Supercross series that transcends geographical boundaries, attracting champion riders to showcase their talent and etch their names on the global best chart. The league is extending a unique opportunity for brands to be part of the high-octane excitement of off-road racing during its inaugural season. The auction pool wi...

BigRock Motorsport led by CS Santosh leads the inaugural race for CEAT Indian Supercross Racing League

The CEAT Indian Supercross Racing League (ISRL) witnessed an overwhelming response for the inaugural race at Pune, BigRock Motorsport lead stood first as a team at the event. Jordi Tixier from France of BB RACING riding the Honda secured the first place in the 450 cc international race welcoming the Pune crowd. Australian racer Reid Taylor of BigRock Motorsport riding the Kawasaki led the 250 cc international race taking the team ahead. Thanarat Penjan from Thailand of BigRock Motorsport ridi...

BigRock Motorsports dominates Track, Secures Victory in CEAT Indian Supercross Racing League at Ahmedabad Leg

The CEAT Indian Supercross Racing League (ISRL) received an overwhelming response in the economic hub of Gujarat, as the city played host to a thrilling race attended by the Honourable Chief Minister, Shri Bhupendrabhai Patel, alongside distinguished political and business figures. The BigRock Motorsports team dominated the track, showcasing exceptional skill and determination. In a spectacular display of talent, Matt Moss star athlete of BigRock Motorsports riding the Kawasaki secured first ...

Bengaluru to host CEAT Indian Supercross Racing League Season One Finale

CEAT Indian Supercross Racing League, India's first franchise-based Supercross league, announces a change in venue for the highly anticipated Season One finale. Originally slated for Delhi, the event will now thrill fans in Bengaluru on February 25, 2024, as initially scheduled. Due to unforeseen circumstances necessitating the implementation of some stringent resolutions by authorities, which could potentially create logistical challenges, the organizing committee has made a cons...

Home team BigRock Motorsports wins inaugural season of The CEAT Indian Supercross Racing League

The CEAT Indian Supercross Racing League (ISRL) concluded its inaugural season with a breath-taking Grand Finale held in Bangalore. In an exhilarating display of skill and determination, the home team, BigRock Motorsports emerged victorious, securing their place as the champions of the inaugural CEAT ISRL season. The team dominated the Grand Finale, replicating their outstanding performances from earlier races. Star athlete Matt Moss, riding the Kawasaki, clinched the first place in the 450cc...

CEAT - Riding High

Rachna Tyagi, Editor, TURN OF SPEED was at the launch of CEAT's new #steelradial #motorcycle #tyres from their #Sportrad and #Crossrad platforms in #hosur recently. Whilst there, she caught up with Lakshmi Narayanan B., Chief Marketing Officer, #CEAT, Geoffrey Emmanuel, Motorcycle Athlete & Brand Ambassador, Racing - CEAT as well as his Father, Jebaraj Emmanuel, Team Owner, #GustoRacingIndia. Watch this video to see her interview the trio. Also, don't forget to watch all the ...