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Mahindra takes the covers Off its “Vision Thar.e” – Showcases All-New, Born Electric avatar of the iconic SUV

Mahindra Electric Automobiles Limited (MEAL), a subsidiary of Mahindra & Mahindra, the pioneer of the SUV segment in India, today unveiled the audacious “Vision Thar.e” at its signature Futurescape event in Cape Town, South Africa. The Thar.e is more than an electric evolution of the legendary off-roader; it's a daring, distinct design transformation that continues to embody the spirit of Mahindra’s authentic SUV.   Veejay Nakra, President – Automotive ...

Mahindra collaborates with music maestro AR Rahman for sonic identity & anthem “Le Chalaang” for its New Range of Born Electric Vehicles

Mahindra Electric Automobiles Limited (MEAL), a subsidiary of Mahindra & Mahindra, a pioneer in the SUV segment in India, today unveiled a ground-breaking sonic identity in collaboration with Padma Bhushan and Academy Award winner AR Rahman, emphasizing meaningful human experiences through sound. This new sonic identity showcases Mahindra's pursuit of sustainability and commitment to caring for the planet, highlighting the brand's connection between its Indian roots and ambitio...