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Mercedes-Benz India, the country’s largest luxury car maker, today announced a fundamental transition in its retail business in India, by shifting to the futuristic and more customer centric ‘direct to customer’ model, called ‘Retail of the Future’ (ROTF). According to this new business model, Mercedes-Benz India will own the entire stock of cars, sell them via appointed Franchise Partners, invoice the new cars to the customers directly, ...
Mercedes-Benz the country’s largest luxury carmaker, today implemented the futuristic and highly customer-centric ‘Retail of the Future’ (ROTF) business model, ushering in a fundamental transition in the luxury retail landscape in India. This ‘direct to customer’ model which was first announced in June 2021, was launched after the successful beta testing phase, by Martin Schwenk, Managing Director &&nbs...
