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BMW Group introduces Retail.Next experience in India
BMW Group has introduced the innovative Retail.Next concept for its dealership in India. Retail.Next is a holistic and progressive approach focussed on customer-centricity, flexibility, sustainability, and best in class premium experience. The holistic approach is not only based on new design but also focussed on new processes, digital tools and roles. The foundation is based on a seamless phygital (physical and digital) engagement which puts customers and products at the centre stag...
