Bentley reveals Priyanka Chopra Jonas as Global Face of the marque

In a move that seamlessly blends cinematic artistry with automotive excellence, Bentley Motors has announced Priyanka Chopra Jonas as its newest global brand ambassador. The collaboration marks a refined alignment between one of Britain’s most storied luxury marques and an internationally celebrated actor-producer whose influence spans continents.

The announcement is accompanied by a new campaign set to debut this weekend, with a complementary film slated for release in the coming weeks. In it, Priyanka speaks candidly to camera about her life, career, and creative philosophy, presented alongside an elegant suite of photography that underscores Bentley’s commitment to craftsmanship and storytelling.

Priyanka joins Bentley’s expanding portfolio of global ambassadors, which includes Co-Creative Directors Greg Williamsand Mai Ikuzawa, appointed in September last year as part of the brand’s evolving creative vision.

With a career spanning nearly 25 years, Priyanka’s body of work continues to resonate with audiences worldwide. An accomplished figure in the global film industry, she is also a producer, New York Times best-selling author, entrepreneur, and investor. Beyond entertainment, her role as a UNICEF Goodwill Ambassador underscores her commitment to education and children’s welfare, leveraging her global platform to effect meaningful change.

Shot in an intimate, documentary style, the campaign film captures a conversational exchange between Priyanka and Greg Williams, offering a rare glimpse into her creative world. Filmed at Sony Studios in Los Angeles, the narrative reflects her affinity for the craft of filmmaking and the creative energy of being on set. Throughout, the Bentley Continental GT is subtly woven into the visual language, reinforcing the marque’s understated elegance.

Priyanka says, “I’ve always been drawn to Bentley’s commitment to craftsmanship and storytelling, because there’s an intentionality behind every detail that feels rare. As someone who lives for the creative energy of being on set, this collaboration felt instinctive. It’s about shared values, but also about a shared appreciation for the process behind what we create.”

Reflecting on the collaboration, Ben Whattam adds, “Priyanka brings a fresh energy and authentic perspective that aligns with Bentley. The film’s relaxed style allows her voice and personality to come through naturally, creating something more authentic than traditional advertising.”