MUMBAI :
BMW Group India presents India’s first-ever music and driving festival – JOYTOWN in Mumbai. The two-day immersive brand experience festival will enthral brand fans and enthusiasts and will be held at MMRDA Grounds, Bandra Kurla Complex on 7-8 January 2023.
JOYTOWN brings together BMW, MINI and BMW Motorrad to offer one-of-a-kind experience that is a perfect mix of cars and bikes, music, entertainment and gastronomical delights. Witness jaw dropping stunts / drifts performed by experts on BMW cars and BMW Motorrad bikes. The all-new BMW 7 Series and first-ever fully electric BMW i7 will debut at the Mumbai edition of Joytown.
BMW, MINI and BMW Motorrad product experiences will be showcased across three different zones. BMW zone will have the entire product range with dedicated display areas for BMW sedans, BMW X range, BMW i at the Electric Garden and BMW M cars at the M Town. The irresistible first-ever BMW XM showcase exudes what extreme performance and limitless luxury stands for.
MINI BIG LOVE Zone unleashes style, inventiveness, and excitement. Explore the expressive design, premium quality and unmistakable driving fun of MINI along with a plethora of fun and engaging activities such as painting a MINI to flexing muscles at the rock-climbing zone.
The fascination of motorbikes can be felt everywhere across the BMW Motorrad Zone. It consists of Motorrad Garage displaying the entire BMW Motorrad bike range, custom made bikes, the latest BMW Motorrad Accessories, BMW Motorrad Style Collection and a Beer Garden.
Gravity defying stunts and performances along with a special parade by BMW Motorrad owners will set the pulse racing. Further, motorcycling enthusiasts and customers will get an opportunity to engage with product specialists and receive expert advice on all products and services.
Lifestyle and Accessories
Personalize your style by exploring the latest in BMW, MINI and BMW Motorrad lifestyle collections and accessories.
A main stage is created for live performances providing ample space for interaction and activities. A stellar line-up featuring prominent artists and music bands will enthral audiophiles with a mix of genres spanning Indie, Pop and Electronic music. Catch electrifying performances of Ritviz, King, Rajakumari, Raghav Meattle, Tech Panda + Kenzani live on 07 January 2023 and groove to the tunes of Lucky Ali, Peter Cat Recording co., Faridkot Feat. Amar Jalal, Mitraz and DJ Tasneem on 08 January 2023.
JOYTOWN entry tickets are available exclusively on Paytm Insider from INR 2000 onwards. Free entry is granted for children under the age of 10 years. Top-up smartcards for purchase of food and beverages are available at the coupon counters within the festival zone.
JOYTOWN is also a gastronomical event that’s unmatched by all standards. Go food truck hopping and relish soul-stirring delicacies freshly whipped up by in-house chefs, and when it tires you down at the Refuel Station, stop by the Beer Garden.
