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There has been a lot of excitement around Nissan’s latest compact SUV, the Magnite, touted to be a volume-driving car for Nissan, globally, which will be launched on December, 2nd, 2020 in India. We got behind the wheel of this compact SUV that has been engineered in Japan but both, inspired by and made in India, and came away hugely impressed. Here’s why… First things first, it boasts a gorgeous design. Now, if you’re one of those, who thinks a compact SUV must ma...
Renault Kiger: New kid on the block
After delivering a slew of successful products in the Indian market such as the Kwid, the Duster and the Triber, French auto manufacturer, Renault, has now introduced their compact SUV, the Kiger. (Pronounced like tiger). The Kiger, a global car, designed by the French as well as the Indian design teams is manufactured in India. It will be sold in the Indian market first, before being exported to other markets eventually. Available in four variants, it is priced rather attractively too, with ...
Nissan India names its upcoming technology-rich and stylish B-SUV ‘Nissan Magnite’
Nissan India today revealed the concept version of its highly anticipated B-SUV. Christened as the Nissan Magnite, the technology-rich and stylish B-SUV will be launched in FY 2020 in India. Magnite is a portmanteau of the words "magnetic" and "ignite". Whereas magnetic highlights the design and the product attributes that will attract customers, ignite emphasises on the beginning of a new era that Nissan wants to bring in India. “The Nissan Magnite is an evolutio...
Nissan decodes the design elements of 'Nissan Magnite concept'
Nissan India today highlighted the design philosophy behind Nissan Magnite concept. Designed to ignite the imagination and aspirations of those who desire to thrive, the Nissan Magnite concept packs a premium offering and a stylish design, which makes for a strong road presence. Kei Kyu, Future Design Director, Nissan Motor Corporation said, “We closely studied Indian and Japanese cultures for a car whose design sensibilities bring together the best of both worlds. In ...
Nissan India unveils the all-new Nissan Magnite B-SUV
Built on the philosophy of ‘Make in India, Make for the World’, Nissan India has unveiled their much-awaited B-SUV, the all-new Nissan Magnite. This is the company’s first ever product under the Nissan NEXT strategy for the Indian market, scheduled to be introduced in the second half of FY 2020-21. A true reflection of the ‘Nissan-ness’ concept that aims to empower people through breakthrough products and technologies, the all-new Nissan Magnite was unv...
Nissan to launch the all-new Nissan Magnite in India
Nissan will reveal the price of the All-new Nissan Magnite on its launch in India on December 2, 2020. The Big, Bold, Beautiful SUV is Engineered in Japan, Inspired by India. Customers will now get to experience the all- new Nissan Magnite and book it across all the Nissan showrooms in India. “The upcoming launch of the all-new Nissan Magnite is a symbol of Nissan’s commitment to the Indian market for the discerning customers. The “Carismatic” SUV will come at a spe...
Nissan India launches much-awaited Magnite at INR 4,99,000
Nissan India has announced the price and commenced bookings of the all-new Nissan Magnite across all Nissan dealerships in the country and on its website, https://book.nissan.in/. The big, bold, beautiful and ‘carismatic’ SUV is available at a special introductory price of INR 4,99,000 (ex-showroom) until December 31, 2020. “The all-new Nissan Magnite marks the beginning of a new chapter in the Nissan NEXT strategy for both the Indian and glob...
Nissan India has received phenomenal response from Indian consumers with over 50,000 enquiries and 5,000 bookings for the newly launched Nissan Magnite within five days of its launch. The Big, Bold, Beautiful and ‘Carismatic’ SUV is available across the country at Nissan showrooms to experience and book at special introductory price of INR 4,99,000 onwards (ex-showroom, Delhi) with more than 20 variants with Top variant at 9,59,000 (ex-showroom, Delhi). This special introduct...
Nissan promises lowest cost of maintenance on Nissan Magnite
Nissan India announces its best ever, lowest-in-class maintenance cost for the all-new Nissan Magnite at just 29 paise/km (for 50,000 kms). Peace of mind comes with a warranty of 2 years (50,000kms) which can be extended for up to 5 years (100,000 kms) at a nominal cost. Nissan is also offering its customers, multiple labour-free services available at all service networks in the country on the Nissan Magnite. Nissan India has introduced a prepaid maintenance plan known as “Nissan ...
All-new Nissan Magnite will continue to be available at introductory prices!
The all-new Nissan Magnite will continue to be available across all Nissan India dealerships and on its website, https://book.nissan.in/, at the special introductory prices on most of the variants till further notice. Nissan Magnite, with over 32,800 bookings and 1,80,000 enquiries since its launch a month ago on December 2, 2020, has had an overwhelming customer response having ignited consumer interest across buyer s...
Nissan India celebrates the 72nd Republic Day with pan-India deliveries of 720 Nissan Magnite SUVs
Nissan India celebrates India’s 72nd Republic Day with 720 new Nissan Magnite SUV deliveries to customers across dealerships in the country. This milestone was another step towards fulfilling Nissan India’s promise & commitment to the Indian market, and in significance of this special occasion, Nissan India also launched the 12th edition of ‘Happy with Nissan’ aftersales service campaign for a month. “On the joyous celebration of India’s 72nd R...
Nissan India announces Valentines program for customers' love for Nissan Magnite
Nissan India today announces a special program celebrating Valentines, post the launch of its Big, Bold, Beautiful and ‘Carismatic’ SUV in the Indian market in the month of December with 32,800 bookings in 30 days, making it the most desired SUV for the discerning Indian customer. Nissan India started the Nissan Magnite dispatches in January 2021 and in a single day, for the celebration of 72nd Republic day, 720 Nissan Magnite SUVs were delivered to customers. To red...
Renault Kiger makes a bold foray with 1100 pan-India deliveries on first day of sales
Renault India has announced the Start of Sales and deliveries of its new gamechanger Renault Kiger to customers across its dealerships in the country. This Smart, Sporty and Stunning car which is all set to strengthen Renault’s presence in the sub-four meter SUV segment, is well on its way to set new benchmarks in the Indian automotive industry. Today, more than 1100 Renault KIGER cars were delivered to the customers across India on the first day of commencement of sales. C...
All-New Nissan Magnite crosses 50,000 bookings milestone
All-new Nissan Magnite has received a phenomenal Customer response, clocking over 50,000 bookings & 10,000 wholesale deliveries since it’s launch on December 02, 2020. The Big, Bold, Beautiful SUV with its revolutionary value propositon is available across the country at Nissan dealerships and its online showroom portal- Shop at Home. Since its launch on December 2,2020, the all-new Nissan Magnite has received 2,78,000 plus enquiries with more than 50,000 bookings with...
Nissan India exports Nissan Magnite to Nepal, Indonesia and South Africa
Nissan India today announced the exports of the all-new Nissan Magnite in Indonesia, South Africa and Nepal. Since the launch of the all-new Nissan Magnite in December 2020, Nissan India has produced 15,010 sub-compact SUVs (till end of May 2021) including 13,790 for India and 1,220 for exports. Built on the philosophy of "Make in India, Make for the World," the new vehicle has replicated its India success in the Nepalese market by achieving 760 bookings within f...
Nissan Magnite is the Official Car of the ICC Men’s T20 World Cup 2021
Nissan is the Official Sponsor of ICC Men’s T20 World Cup and the Nissan Magnite is the Official Car of ICC Men’s T20 World Cup 2021. The tournament will be held from 17th October 2021 to 14th November 2021 in UAE and Oman. “The ICC Men’s T20 World Cup is one India looks forward to, Nissan India is proud that ‘Make in India, Make for the World SUV - the Big Bold Beautiful Nissan Magnite is the Official car of ICC Men’s T20 World Cup. ...
Nissan Magnite achieves milestone of 30,000th delivery and wins Global Nissan President Award
Nissan Magnite was the first global product to launch under the Nissan NEXT transformation plan, representing the company’s shift towards quality products that deliver higher value to customers. Mr Guillaume Cartier, Nissan AMIEO Chairperson, for Africa, Middle East, India, Europe and Oceania region on his visit to India, handed over the keys of the 30,000th Nissan Magnite to the customer in a ceremony at a Dealership in Gurgaon. The chairperson also presented Nissan Global President...
50,000th Big, Bold, Beautiful Nissan Magnite rolls-out
Nissan India today rolled out its 50,000th Nissan Magnite from the Renault Nissan Automotive India Pvt Ltd (RNAIPL) plant in Chennai. Magnite was the first global product to launch under the Nissan NEXT transformation plan to deliver lasting value to the customers. Sinan Ozkok, President, Nissan Motor India, commented: “The “Make in India, Make for the World” SUV has been a core model under Nissan’s global transformation strategy. The Big, Bold, Beaut...
Nissan launches Magnite RED Edition in India
Nissan Motor India today announced the launch of its Big, Bold, Beautiful SUV, the Nissan Magnite RED Edition, with prices starting at Rs. 7,86,500 lakh (ex-showroom, Delhi). The RED Edition's compelling combination of visual sophistication, power-packed performance, advanced technologies and comfort will redefine journeys for the discerning Indian customer. The RED Edition draws attention to the Magnite’s stylish exteriors with a distinctive red accent that covers the fron...
Nissan introduces the Magnite GEZA Special Edition
Nissan Motor India introduced its Big, Bold, Beautiful SUV, the Nissan Magnite GEZA Special Edition at a starting price of INR 7,39,000 (ex-showroom, Delhi). The Magnite GEZA offers a compelling combination of an advanced infotainment system, power packed performance, advanced features and safety enhancements that will redefine journeys for the discerning Indian customer. The Magnite Geza Special Edition is inspired by Japanese theatre and its expressive musical themes. The ...
Nissan drives World Cup fever with ICC Trophy Tour 2023
As the Official Partner of the ICC Men’s Cricket World Cup 2023, Nissan is bringing the excitement of the tournament to cricket fans across India. The official tournament Trophy Tour began on 27 June’23, after a journey around the globe, the trophy is back in India visiting major shopping malls in Delhi, Mumbai, and Chennai, where people can view the trophy and take amazing 360-degree photos with the coveted silverware. This is a unique opportunity to celebrate Nissan&rsqu...
Nissan introduces the Nissan Magnite KURO Special Edition
Nissan Motor India (NMIPL) today introduced for its Big, Bold, Beautiful Nissan Magnite, the KURO Special Edition in Black at a starting price of INR 8.27 LAKHS (ex-showroom, Delhi). The bookings of the Nissan Magnite KURO Special Edition are open since 14th September 2023 with a booking amount of INR 11,000. It is available in all upper grades, including Magnite XV MT, Magnite Turbo XV MT, and Magnite Turbo XV CVT. VARIANT NAME EX SHOWROOM P...
Nissan launches all new Nissan Magnite EZ-Shift at an aggressive introductory price
Nissan Motor India (NMIPL) today announced the start of pre-bookings for the Big, Bold, Beautiful Nissan Magnite EZ-Shift (Automated Manual Transmission) that has been introduced at an aggressive introductory price of INR 6,49,900 (valid till 10 November, 2023). The introductory price breaks all boundaries on value propositions making the Nissan Magnite EZ-Shift the most accessible affordable AMT in the product segments of SUV, sedan, and hatchback. This latest additio...
Nissan India Turnaround is a case study in IIM Ahmedabad (IIMA) on success of Nissan Magnite
Nissan launched the game changing Big, Bold, Beautiful Nissan Magnite in India, three years ago in December 2020 during the challenging times of Covid-19 pandemic, making a turnaround for Nissan India. Nissan Magnite, with its innovative value proposition, became an instant customer favourite with 32,800 customer bookings in the first month of launch. It broke boundaries by attracting customers from the SUV, sedan, and hatchback segments and won multiple awards from auto journalists and media...
Instrument clusters play a big role in the choice of your car. More often than not, it is the instrument cluster that is a big deciding factor in terms of whether you've taken a shine to the car or not, after having liked the exterior design, of course. Besides, after your purchase, the instrument cluster continues to be a daily source of joy during your commutes to work as well as on those long holidays to the hills. T...
Though the Indian automotive scene did face some headwinds due to the slowdown followed by the Coronavirus pandemic, manufacturers across the country are now trying to steady their ships and surge ahead as the ‘new normal’ takes over. With a steady stream of launches scheduled in the coming months, leading up to the festive season, a time when many new automobile purchases are made in India, we bring you a selection of cars that auto manufacturers are gearing up to launch. ...
Will Magnite be a game changer for Nissan?
In what seems to many to be a desperate move to survive in the Indian market, Nissan India, has finally unveiled its B-SUV, the Nissan Magnite. This is the company’s first ever product under the Nissan Next strategy for the Indian market, scheduled to be introduced in the second half of FY 2020-21. Magnite is expected to drive volumes for the company as Nissan expects this SUV to be a game-changer for them in the Indian market. The company plans to take on new ri...
"You've got to keep reinventing. You'll have new competitors. You'll have new customers all around you," said Ginni Rometty, CEO, IBM and this couldn't be more apt for the sub-4-metre SUV segment. It was the summer of 2013 when Ford rolled out the EcoSport, which not only kick-started India's youngest and the most competitive segment, the compact SUV class, but also created a whole new set of customers. Fast forward to 2020 and the buyer is spoilt with choices wi...
Nissan and Renault have both launched B-SUVs in India, the Magnite and the Kiger respectively. While Nissan has priced the Magnite from INR 5.59 lakh (prices ex-showroom), Renault has priced the Kiger from INR 5.45 lakh onwards. Both the compact SUVs are similar in several aspects, except for the different styling cues. Unlike the Toyota Glanza and Maruti Suzuki Baleno, both these compact SUVs have a distinctive feel and are not merely a rebadged version of the other. Since both...
“The next stage from turnaround is transformationâ€: Rakesh Srivastava
At Nissan India’s event mega event in New Delhi, where the company showcased three of their SUVs, the Qashqai, the Juke, and the X-Trail, we spoke with Rakesh Srivastava, Managing Director, Nissan Motor India Pvt. Ltd (NMIPL), about their new products, their India business plans, and how Indians are all set to brace newer technologies. TOS: The vehicles (Qashqai, Juke, and X-Trail) showcased have been around in the international market for quite a while, why the delay in bringin...
