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Mahindra introduces a new range of Accessories & Merchandise for the All-New Thar
Mahindra & Mahindra Ltd, today, Introduced an all-new range of accessories and merchandise for the All-New Thar. It has been put together keeping in mind the sporty and adventurous lifestyle of Thar owners and fans. The line-up includes: · Exterior embellishments that dial-up the All-New Thar’s timeless design · Interior add-ons that give the ca...
No, this isn’t a usual article about a car or a bike and its innards. This is actually about a part of the automotive industry that is often ignored – Merchandise. The year was 2006 and I had been deputed to head for my first ever international assignment. It was a plum assignment too, especially for a dyed in the wool motorsport enthusiast. My job was to cover the F1 race in Bahrain and as a guest of Gulf Air, the title sponsor of the Bahrain GP, I had a free pass into the pad...
