Yokohama Rubber introduces “E+”, a proprietary mark to be applied to its tires with qualities needed by electrified vehicles

The Yokohama Rubber Co., Ltd., announced that from the second half of 2023 it will be applying a new proprietary “E+” mark to its tires for passenger cars, trucks, and buses that have special qualities needed by electrified vehicles*. The new “E+” mark is the latest facet of Yokohama Rubber’s response to the rising demand in recent years for tires most suitable for use on electrified vehicles. * “Electrified vehicles” is a generic term for battery electric vehicles (BEVs), electric vehicles (EVs), plug-in hybrid vehicles (PHEVs), hybrid electric vehicles (HEVs), and fuel-cell electric vehicles (FCEVs). Tires installed on electrified vehicles must be able to meet the special needs of those vehicles. For example, the tires must have the strength to withstand the higher loads associated with heavy electric batteries as well as the electric motor’s high torque output. The tires also must have a quietness quality that complements the lack of noise from the vehicle’s engine. They also must contribute to the vehicle’s efficient use of electricity and other energy sources and expand the vehicle’s driving range. Yokohama Rubber already is supplying its tires as original equipment (OE) for a number of electrified vehicles, including such premium cars as BMW