Royal Enfield strengthens Middle-East presence with the appointment of AW Rostamani Group as Official Distributor for the UAE

Royal Enfield, global leader in mid-size motorcycle segment (250cc – 750cc), announced plans to further strengthen its presence in the Middle East and Africa region with the appointment of AW Rostamani Group as its official distribution partner for the UAE region. With the newly formed alliance Royal Enfield will further widen its presence in the UAE, as the AW Rostamani Group today inaugurated its first Royal Enfield store at Umm Suqeim St. Dubai.  Speaking about the partnership with AW Rostamani Group, Yadvinder Singh Guleria, CCO of Royal Enfield, said, “We have been focused on growing the middleweight motorcycle segment in the middle eastern markets for almost a decade now. In a bid to extend the Royal Enfield pure motorcycling experience to the riding community in UAE, we are excited about our strategic partnership with AW Rostamani who bring a wealth of experience and a strong presence in the market. With this new alliance, customers in the UAE can look forward to easier access to our wide portfolio of exciting motorcycles. This collaboration represents a significant step in our growth strategy, and we are excited about the opportunities it will bring to our valued customers.” Located in Umm Suqeim St. Dubai,