Setting adrenaline ablaze, TVS Motosoul 2023 returns in Goa; Announces collaboration with Alpinestars, showcases 7 new custom bikes, and more on Day 1

After taking the celebration of the unbreakable bond between man and machine to new heights, and bringing together biking communities from across the globe, TVS Motor Company marked an exhilarating start to TVS Motosoul 2023 in the heartland of Goa, today. Driven by the determination of bringing to life a feeling, Day 1 of TVS Motosoul 2023 was packed with high-octane, adrenaline blazing events including the announcement of TVS Motor’s association with Alpinestars. This was followed by the unveiling of seven stunning custom builds based on the company’s newly launched flagship motorcycle – TVS Apache RTR 310, and TVS Ronin models. This display of innovation and craftsmanship underscores TVS Motor's commitment to pushing the boundaries of design and performance. "TVS Motosoul has become synonymous as a haven for riding communities that share a common love for motorcycling. Driven by TVS Motor’s focus towards global premiumisation, led by our flagship brands – TVS Apache and TVS Ronin, we are today a strong global community of over 5 million customers. To celebrate this community, and their camaraderie and passion for motorcycling, we are thrilled to return with the third edition of TVS Motosoul, which is not just a festival, it’s a feeling.