Automobili Lamborghini renews its pact with future generations as part of its “Direzione Cor Tauri” strategy

Automobili Lamborghini is continuing its path to decarbonization with a new ambitious target, supported by the biggest investment in the history of the company. The “Direzione Cor Tauri” strategy, which involves electrification of the model range and decarbonization of the production site, has extended its commitment to emissions reductions across the entire value chain. Stephan Winkelmann, Chairman & CEO of Automobili Lamborghini, together with the Board of Management, shares the results obtained up to now in this vital mission and announces a new ambitious target, destined to leave a significant mark on the company’s history: a 40%[1] reduction in CO2 emissions per car across the whole value chain by 2030 (vs 2021). To achieve this, the strategy encompasses the entire enterprise, from production to the supply chain and logistics, to the product use phase, covering the entire product life cycle and involving the whole company in a collective commitment to achieve the target of reducing emissions by 40%. The “Direzione Cor Tauri” program, first announced in 2021, kicked off in-depth and continuous research on the opportunities and challenges posed by electrification, which resulted in the start of the hybridization phase in 2023, with the launch of the Revuelto, the first HPEV (High