New Kia Seltos crosses 1 Lakh Bookings

After setting a record for the highest first-day bookings in its segment, India's Kia Seltos continues its winning streak, surpassing over 100,000 bookings since its launch in July’23. During this period, the company has received 13,500 bookings (approximately) every month. The starting price for the New Seltos in India is 10.99 Lakhs (Ex-showroom). Since its initial launch in August 2019, Kia has manufactured over 6 Lakhs Seltos units in India, with nearly 75% sold in the domestic market. In 2023, Kia sold a total of 1.04 Lakhs units of the Seltos. The automatics emerged as the top choices among Seltos' new-age customers, comprising nearly 50% of the total bookings. With growing awareness of advanced Active Safety features, approximately 40% of buyers are expressing strong interest in variants equipped with ADAS. Seltos booking trends mirror the enduring preference for sunroofs among Indian customers, with 80% of Seltos buyers opting for this feature. The ratio of petrol to diesel bookings also remains healthy at 58:42%. The premium appeal of the Seltos is evident in the booking preferences, with 80% of buyers inclined towards owning the top variants. Commenting on Seltos success, Mr. Myung-sik Sohn, Chief Sales & Business Officer, Kia India, said, "We are