Citroen launches network expansion program to reach 200 touchpoint by year-end

Citroën, the leading French automaker, is embarking on an ambitious journey with its Network Expansion Program aiming to establish 200 sales and service touchpoints by the end of 2024. This transformative initiative underscores the brand's dedication to delivering an unmatched Citroën brand experience to a diverse and expanding customer base nationwide. The addition of new dealerships, in markets across Urban, Semi-urban, and rural markets will significantly increase Citroën’s footprints to over 200 from the existing 58 across India, this is  400% growth in network. The meticulously designed expansion plan aims to create a robust presence near the customers and deliver an unparalleled Citroën brand experience with innovative smart retail formats tailored to different market categories. Commenting on the network expansion Shishir Mishra, Brand Director, Citroën India, remarked, “We are looking to aggressively make Citroën available to consumers and extend the potential of our products beyond Tier I/Tier II cities. Our focus extends to Tier III and even Tier IV markets, strategically chosen for their proximity to Tier I and Tier II cities and their potential for substantial growth. These markets boast burgeoning consumer bases eager for enhanced accessibility to quality products and services. By investing in these regions, we aim