Tata Curvv – India’s first SUV Coupé unveiled

Defining a new era in SUV design, Tata Motors, India’s leading automotive manufacturer, today unveiled the Tata Curvv ICE and EV. Born of powerful philosophy, form and function, the Curvv is India’s first SUV Coupé. Exhibiting the new-age SUV typology, the Curvv artfully blends the toughness and practicality of an SUV with the elegance and sporty silhouette of a coupé. Launching on 7 th August, the all-new Curvv will follow Tata Motors’ strong multi-powertrain strategy and will be first available in its EV version which will soon be followed by its ICE counterpart. Commenting on the unveil, Mr. Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles Ltd., and Tata Passenger Electric Mobility Ltd., said, “Tata Motors has pioneered the Indian SUV arena. What’s more is that we have repeatedly disrupted the category though innovative designs that deliver great road presence as well as enhanced functionality. The original Sierra, Safari, Nexon, Punch and Harrier are testament to this design led market leadership in SUVs. Taking this legacy forward and to further strengthen our SUV portfolio, we have once again broken the clutter in the effervescent and aspirational mid SUV category by introducing the Tata Curvv – India’s first SUV Coupe – a disruptive design which democratizes the Coupe body style in the