ADVIK acquires Powersports MTG GmbH, a company of the MAGENWIRTH Technologies Group

ADVIK, a leading automotive product manufacturer, has successfully acquired Powersports MTG GmbH, a motorcycle mechanical and hydraulic braking system and clutch system manufacturer. Powersports MTG GmbH (“Powersports”) was created as a spin-off company for the powersports business from Gustav Magenwirth GmbH & Co. KG, known as MAGURA, a German company based in Bad Urach, established in 1893 that develops, produces and markets high-quality components with a focus on brake and clutch systems for two-wheelers. This move puts ADVIK into list of advanced brake system suppliers, aligning with its growth trajectory. The acquisition expands ADVIK's product range and customer base, aiming to enhance the development of next-gen braking solutions. This acquisition was executed through ADVIK’s Singapore subsidiary ADVIK Singapore Pte. Ltd. Powersports ended 2024 with a strong revenue tending to 30 million Euro. Powersports acquisition brings advanced brake system and clutch system for on and off-road including high-end and racing motorcycles. Lineup includes motorcycle master cylinder and caliper along with slanted radial, fully radial and axial master cylinder in addition to floating caliper and fixed caliper. These technologies reduce friction, enhance brake feel and control across diverse road conditions. Mr. Aditya Bhartia, Managing Director of ADVIK group, expressed excitement about the acquisition, emphasizing its contribution to a safe & reliable advanced braking system. Mr. Bhartia