Superstar Salman Khan becomes official brand ambassador of Indian Supercross Racing League
ISRL is gearing up for a bigger and bolder Season 2, featuring Bollywood's Biggest Superstar, Salman Khan, who will make appearances at select races starting in October 2025.
12/03/2025
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MUMBAI
In a move set to elevate the Indian Supercross Racing League (ISRL) to new heights, Bollywood superstar Salman Khan has been announced as the official brand ambassador for the league. Following a groundbreaking inaugural season that redefined India’s motorsports scene, this partnership signals a major leap forward for ISRL, with Khan’s iconic popularity and larger-than-life image bringing a fresh wave of mainstream appeal to the sport. Salman Khan’s association with the league is poised to expand ISRL’s reach, ensuring Supercross racing becomes a household name across India. With his deep passion for motorsports and strong connection with fans spanning generations, Khan’s endorsement is expected to amplify the league’s visibility, introducing the thrill of high-octane racing to even broader audiences. The collaboration marks Salman Khan’s debut in motorsport endorsements, capitalizing on his pan-India fanbase to propel ISRL’s adrenaline-fueled action. His influence, which resonates across urban centers and rural areas alike, aligns seamlessly with ISRL’s mission to make Supercross a major sporting event. Season 2 of ISRL promises not just intense racing action but a full family entertainment experience, with Salman Khan at the helm. His enthusiasm for motorcycles, fitness, and action sports makes him the perfect ambassador, embodying the dynamic spirit
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