Audi India introduces advanced driver training program with ‘Drive Sure’

Audi, the renowned German luxury automotive brand, has unveiled ‘Drive Sure’, a strategic driver training initiative. Designed to empower owners and drivers of performance-oriented vehicles, Audi Drive Sure focuses on enhancing safety, skill, and responsibility behind the wheel. This program aims to support India’s road safety mission by narrowing the gap between cutting-edge automotive technologies and driver preparedness.

The initiative features a dual curriculum tailored for young drivers and chauffeurs. Leveraging Audi’s two-decade legacy in India—marked by over 100,000 vehicles sold—the program builds on strong customer loyalty. In fact, one in every four Audi vehicles sold in India today goes to a repeat customer.

Mr. Balbir Singh Dhillon, Head of Audi India, said, “At Audi, ‘Vorsprung durch Technik’ is more than just an engineering principle; it’s a commitment to societal progress. Audi Drive Sure embodies this ethos by addressing a critical gap in India’s mobility landscape: the intersection of performance-oriented technology and human readiness. We intend to create a generation of drivers who respect power as much as they master it. By training young adults to navigate various terrains and driving situations, this program aims to elevate all Audi owners and chauffeurs to become brand ambassadors of safety-first driving behaviours.”

Audi India proudly introduces “Drive Sure,” a specially curated driving program for luxury car owners, designed to instill confidence and promote responsible driving across diverse conditions. The initiative includes an in-depth workshop aimed at preparing participants for the responsibility of driving high-performance vehicles.

For chauffeurs, a dedicated training module focuses on elite grooming, professional etiquette, safe driving practices, and in-depth knowledge of Audi technology—ensuring they embody the brand’s premium image.

Offered as a complimentary benefit for Audi customers, Audi Drive Sure reinforces the brand’s commitment to community welfare and road safety.