A Decade of NEXA: Maruti Suzuki launches Grand Vitara PHANTOM BLAQ Edition

Maruti Suzuki India Limited (MSIL) proudly marks a decade of excellence from its premium NEXA brand with the introduction of the Grand Vitara PHANTOM BLAQ Edition. Exclusively draped in a sleek Matte Black wrap, this limited-edition SUV embodies NEXA’s ethos of refined sophistication and elegant design, offering a product that seamlessly blends power with grace. Crafted for those with a discerning eye for luxury, the Grand Vitara PHANTOM BLAQ Edition is the perfect tribute to both the legacy of NEXA and the aspirations of India’s modern-day automobile enthusiasts.

As the flagship SUV of the NEXA portfolio, the Grand Vitara PHANTOM BLAQ Edition builds upon the established excellence of its predecessor, offering an extraordinary driving experience marked by premium performance and impeccable styling. The sophisticated matte black exterior exudes a striking yet subtle road presence, complementing the vehicle’s refined contours and elegant stance. This limited edition is available exclusively in the Strong Hybrid Alpha+ variant, further enhancing its appeal to customers seeking cutting-edge technology and superior performance.

Inside, the Grand Vitara PHANTOM BLAQ Edition maintains the premium interior of the standard model, featuring a refined all-black cabin with perforated faux leather upholstery. The champagne gold accents introduce a hint of luxury, elevating the SUV’s sense of sophistication. The exclusive design aims to captivate those with a refined taste for the finer things, combining performance with elegance in every drive.

Speaking on the launch, Mr. Partho Banerjee, Senior Executive Officer, Marketing & Sales at Maruti Suzuki India Limited, shared, “As we celebrate a decade of NEXA, the Grand Vitara PHANTOM BLAQ Edition reflects our ongoing commitment to inspire customers with specially curated innovations. This Limited Edition captures the essence of indulgence, offering an SUV that not only performs exceptionally but also aligns perfectly with the refined lifestyles of our discerning buyers.”

He further added, “Since its debut, the Grand Vitara has garnered an exceptional response, achieving the milestone of 300,000 sales in just 32 months, setting a new benchmark in the mid-size SUV segment in India. This success is driven by its versatile powertrain portfolio, offering customers the choice of Strong Hybrid, ALLGRIP Select, and S-CNG powertrain options, catering to diverse customer needs. The exclusive new Grand Vitara PHANTOM BLAQ is set to elevate its desirability further.”

True to its legacy, the Grand Vitara PHANTOM BLAQ Edition offers a host of premium features designed to enhance the overall driving experience. The panoramic sunroof opens the cabin to a world of light, creating a spacious and airy atmosphere. The ventilated front seats, featuring perforated faux leather, ensure optimal comfort on every journey. In terms of entertainment, the SUV comes equipped with a 22.86cm (9”) SmartPlay Pro+ infotainment system, offering seamless wireless connectivity with Android Auto and Apple CarPlay. The premium Clarion sound system further enriches the driving experience, providing an unparalleled auditory experience for audiophiles.

Safety and convenience are paramount in the Grand Vitara PHANTOM BLAQ Edition, which boasts a 360-degree view camera, Head-Up Display (HUD), and wireless charging dock. The addition of Suzuki Connect further elevates the vehicle’s smart capabilities, offering remote access features and ensuring that the SUV is both modern and connected.

True to its NEXA roots, the Grand Vitara remains steadfast in its commitment to safety, featuring the NEXA Safety Shield, a comprehensive suite of advanced safety technologies. This includes six airbags, an Electronic Stability Program (ESP®), Anti-lock Braking System (ABS) with Electronic Brakeforce Distribution (EBD), Hill Hold Control, Reverse Parking Sensors, and more, ensuring peace of mind for both driver and passengers.

With the Grand Vitara PHANTOM BLAQ Edition, Maruti Suzuki continues to demonstrate its unwavering commitment to offering cutting-edge innovations, top-tier luxury, and unmatched safety for the modern Indian driver. This limited-edition model, with its sleek matte black finish and unparalleled features, is sure to leave an indelible mark on the Indian automotive landscape as it celebrates a decade of NEXA excellence.