Kinetic Green unveils E-Luna Prime with 140 km range and ultra-low running costs

Kinetic Green Energy and Power Solutions Limited, a pioneer in India’s electric mobility revolution, has unveiled its latest innovation—the E-Luna Prime, a purpose-built electric motorcycle crafted specifically for the nation’s expansive commuter segment. This new entrant promises to redefine personal mobility with a compelling blend of affordability, utility, and aspirational design tailored for both urban and rural India.

Following the remarkable success of the E-Luna, which recorded sales exceeding 25,000 units within just a few months, the E-Luna Prime represents Kinetic Green’s strategic entry into the burgeoning entry-level commuter motorcycle segment. Drawing on the iconic legacy of the Luna brand, the new Prime iteration is engineered to cater to the needs of millions seeking a robust yet cost-effective mode of personal transportation.

Designed as a catalyst for Bharat’s growth story, the E-Luna Prime is aimed squarely at the nearly 75 crore Indians—approximately half the population—who are yet to own a two-wheeler. This formidable machine is more than just an electric motorcycle; it is a thoughtfully engineered mobility solution for those navigating India’s diverse landscapes, from congested city streets to rugged rural paths.

Rugged 16-inch alloy wheels provide superior stability and endurance, ensuring the E-Luna Prime is well-suited for India’s varied terrain. In a segment often lacking in practical features, Kinetic Green has introduced a spacious front-loading area for carrying goods—an invaluable addition for working professionals, micro-entrepreneurs, and daily commuters.

The E-Luna Prime is available in two variants, offering ranges of 110 km and 140 km, priced at an accessible INR 82,490 (ex-showroom). The vehicle is offered in six vibrant colours and will be retailed through Kinetic Green’s expansive network of over 300 dealerships nationwide.

Building upon the proven E-Luna platform, the Prime variant boasts a suite of contemporary enhancements: a bright LED headlamp, sporty single seat, digital coloured instrument cluster, front visor, trendy rim tape, stylish body decals, silver finish side cladding, and reliable tubeless tyres—a combination designed to elevate both aesthetic appeal and rider comfort.

In a market still dominated by internal combustion engine (ICE) motorcycles in the 100cc to 110cc range, the E-Luna Prime positions itself as a revolutionary alternative. While the average monthly cost of owning an ICE two-wheeler stands at approximately INR 7,500—comprising EMI, fuel, and maintenance—the E-Luna Prime offers ownership at nearly one-third the cost, with an estimated total monthly outlay of just INR 2,500.

At an ultra-low running cost of 10 paise per kilometre, the E-Luna Prime can deliver annual savings of up to INR 60,000, making it an exceedingly attractive proposition for budget-conscious consumers and small business owners alike. In addition to commuting, the E-Luna Prime’s robust build and cargo capabilities make it an ideal solution for last-mile delivery, utility services, and small-scale commercial operations.

On the occasion of the launch, Dr Sulajja Firodia Motwani, Founder and CEO of Kinetic Green, remarked, “We are delighted to unveil the E-Luna Prime, that embodies our commitment to transforming the future of personal mobility in India. Building on the resounding success of our E-Luna series, which has garnered widespread acclaim from thousands of satisfied customers, the E-Luna Prime represents a significant leap forward in our pursuit of innovation and customer-centricity.”

She further added, “Our extensive consumer research and mind mapping in personal mobility needs revealed a critical opportunity to harness advanced EV technology and attributes for creating India’s most affordable yet aspirational mobility solution for the fastest growing commuter motorcycle segment. The E-Luna Prime, with its industry-leading features along with the winning proposition of INR 2,500 monthly ownership cost, exemplifies our commitment to address the evolving and unmet customer needs by leveraging cutting-edge electric vehicle innovations. This represents our vision for the future of Indian mobility—where advanced technology meets practical affordability, ensuring that sustainable transportation becomes accessible to every Indian family seeking reliable, cost-effective personal mobility.”

With the launch of the E-Luna Prime, Kinetic Green fortifies its leadership in India’s electric two- and three-wheeler market, further expanding its presence in the last-mile mobility space. Supported by a rapidly growing dealership network and a proven track record of customer acceptance, the E-Luna Prime is poised to create a distinct niche of its own.

As the nation intensifies its shift towards green mobility, the E-Luna Prime emerges not only as a product of technological innovation but also as a symbol of inclusive, sustainable progress.