Bentley marks new chapter in India journey with flagship New Delhi showroom

Bentley has taken another significant step in its India growth strategy with the opening of a new showroom in New Delhi, operated in partnership with the BIRD Group. Designed to offer an exceptional luxury retail experience, the new facility caters to customers from the capital and neighbouring regions, while reinforcing Bentley’s commitment to one of the world’s fastest-growing luxury vehicle markets.

The launch holds particular significance for the British luxury marque. New Delhi occupies a special place in Bentley’s Indian journey, having hosted the brand’s first authorised retail presence in the country in 2010. The inauguration of the new showroom therefore represents an important milestone and signals the next chapter in Bentley’s continued investment in the Indian market.

Strategically located at the iconic Worldmark 4 in Aerocity, close to the Indira Gandhi International Airport, the new facility has been conceived in line with Bentley’s global standards of excellence. The showroom offers clients an exclusive and immersive environment in which to explore the brand’s portfolio and bespoke luxury offerings.

Visitors to the new retail destination can experience Bentley’s complete model range, including the Bentley Bentayga, Bentley Flying Spur, and Bentley Continental GT and GTC. Each model exemplifies the marque’s distinctive blend of craftsmanship, performance and luxury, characteristics that have defined Bentley for generations.

Commenting on the inauguration, Richard Leopold, Regional Director, EMEA at Bentley Motors, said “India remains one of the most promising luxury car markets in the world. The opening of this new touchpoint marks an important milestone as we continue to strengthen our presence and bring the Bentley experience even closer to our customers in India.”

Highlighting the importance of customer-centric luxury experiences, Abbey Thomas, Brand Director, Bentley India, added, “At Bentley, we believe luxury goes beyond the product – it is defined by the experience. Our showroom in Delhi is designed as a warm, contemporary space that reflects this philosophy, placing the customer at the heart of a truly bespoke journey. Together with the BIRD Group, we are bringing the world of Bentley even closer to our discerning clientele in the capital. We are proud to partner with a group that shares our values and vision and will represent Bentley with distinction, delivering an elevated customer experience and setting new benchmarks for excellence in this key market.”

With India continuing to emerge as a key growth market for luxury automotive brands, Bentley’s latest retail expansion underscores its confidence in the country’s evolving premium mobility landscape. The new New Delhi showroom is expected to play a pivotal role in strengthening customer engagement while further enhancing the marque’s presence in one of its most strategically important markets.