Capgemini to power Bentley’s next era of luxury manufacturing

Capgemini today announced that it is working with Bentley Motors in the UK to advance the luxury automotive brand’s digital transformation, using data and AI to support delivery of its Beyond100+ strategic vision.

As Bentley’s digital transformation lead, Capgemini will provide the digital infrastructure and systems integration required to power intelligent manufacturing technology systems while integrating back-office processes within Bentley’s Dream Factory in Crewe. The facility continues to evolve as a hub for hyper-personalised, digital and sustainable luxury car production, reflecting the marque’s long-term transformation ambitions.

Beyond manufacturing, the collaboration will reinforce Bentley’s core AI and data capabilities, enabling clearer data ownership and accountability, reducing operational complexity, accelerating decision-making, and improving efficiency across the business.

The enhanced digital ecosystem is also expected to help Bentley remain agile in an increasingly dynamic automotive landscape, unlocking continuous improvements in user experience and operational value while supporting employees as they adopt new digital tools, processes and ways of working.

As part of the partnership, Capgemini will provide the operational backbone and digital intelligence required to support Bentley’s next phase of growth through several strategic initiatives.

These include advanced customer and commercial insights, enabling Bentley to refine sales, marketing and campaign activities through enhanced analytics and AI. The company will also modernise IT service operations, moving beyond traditional break-fix models to deliver reliable, efficient and user-centric services that enhance the overall employee experience.

In addition, Capgemini will strengthen Bentley’s data foundations and digital footprint by delivering the data intelligence and architecture required to accelerate decision-making and support next-generation products. The collaboration will also focus on cost optimisation and continuous improvement, supporting long-term transformation initiatives ranging from manufacturing systems modernisation to enterprise-wide digital optimisation.

“Bentley Motors represents the pinnacle of British quality and manufacturing prowess, and we’re delighted to be supporting them to transform its digital operations. The brand’s legacy and ambitious vision offer exciting opportunities to drive innovation through data and AI, enabled by Capgemini’s deep expertise in integrating and modernising complex enterprise and manufacturing systems at scale,” said Rob Pears, UK Head of Manufacturing, Automotive and Life Sciences at Capgemini.

“This transition marks an important step in Bentley’s digital journey. With Capgemini, we are building a strategic relationship to support our long-term ambitions. The integration is progressing smoothly and we’re looking to the future with a shared commitment to quality and agility,” said Axel Dewitz, Member of the Board for Finance and IT at Bentley Motors.

The collaboration underscores how leading luxury automotive manufacturers are increasingly embracing artificial intelligence, advanced data capabilities and intelligent manufacturing technologies to enhance operational excellence, improve customer experiences and accelerate digital transformation as the industry enters its next phase of innovation.