TVS Apache marks 7 Million global customers as new campaign celebrates racing spirit

TVS Motor Company has achieved another significant milestone for its performance motorcycle brand, TVS Apache, celebrating a global customer base of more than 7 million riders while simultaneously unveiling its latest brand campaign film, ‘Tu Race Laga’. The announcement marks yet another defining chapter for one of the world’s fastest-growing performance motorcycle brands, further strengthening its presence across international markets.

Since its debut in 2005, every TVS Apache motorcycle has been developed around the brand’s distinctive ‘Track to Road’ philosophy, transforming TVS Racing’s championship-winning expertise into everyday motorcycling. Built upon more than four decades of racing heritage, the Apache range continues to blend race-derived technology, precision engineering and rider-centric innovation to deliver a compelling performance experience.

Beyond its motorcycles, TVS Apache has also nurtured one of India’s largest and most passionate riding communities. Today, the community comprises over 500,000 registered members brought together by a shared enthusiasm for performance riding, adventure and camaraderie. Through curated rides, track experiences and immersive brand engagements, the marque has consistently fostered relationships that extend well beyond motorcycle ownership.

Over the years, TVS Apache has remained at the forefront of technological innovation, introducing several segment-first features including roto-petal disc brakes, fuel injection, dual-channel ABS, multiple ride modes, TVS SmartXonnect™, glide through technology, factory customisation via the Built-To-Order platform, a keyless ride system, along with advanced rider-assist technologies such as traction control and dynamic stability systems. Today, the brand enjoys a presence across 90 countries with a community of over 7 million customers worldwide.

To commemorate the milestone, TVS Apache has launched its new campaign film, ‘Tu Race Laga’, directed by acclaimed Indian filmmaker and National Award winner Mr. Ram Madhvani. Inspired by the brand’s ‘Track to Road’ philosophy, the campaign captures the adrenaline, control and excitement synonymous with life on the racetrack while celebrating the spirit that defines every Apache rider.

Thanking customers for their continued support, Mr. Gaurav Gupta, President, India 2W Business, TVS Motor Company, said, “We thank the 7 million TVS Apache riders for their trust and passion over the past two decades. From racing roots to a global performance brand, this milestone reflects the dedication of the entire TVS Motor ecosystem. We will continue to push the boundaries of performance motorcycling through purposeful innovation, global expansion, and strong riders communities.”

Reflecting on the occasion, Mr. Vimal Sumbly, Head Business – Premium, TVS Motor Company, said, “Twenty years ago, TVS Apache was born with a singular vision – to bring the excitement, control, and race-bred capability of the racetrack to everyday riders through our ‘Track to Road’ philosophy. Today, as we celebrate the milestone of 7 million customers globally, we are proud to see TVS Apache evolve into one of the world’s fastest-growing premium motorcycle brands and a thriving community united by a shared passion for riding. The launch of ‘Tu Race Laga’ is a tribute to this journey and to every rider who chooses to push boundaries, embrace progress, and carry the racing spirit into everyday life. As we look ahead, we remain committed to redefining motorcycling through relentless innovation, race-bred technology, and experiences that inspire riders across the world.”

The current TVS Apache portfolio spans the Street/Naked, Supersport and Adventure Rally Tourer segments, with engine capacities ranging from 160cc to 310cc. The Street/Naked line-up includes the RTR 160, RTR 160 4V, RTR 180, RTR 200 4V and RTR 310, while the Supersport range is represented by the RR 310. The Adventure Rally Tourer offering comprises the RTX, further broadening the brand’s appeal across diverse motorcycling segments.