STUDDS brings TOM and JERRY to young riders with new Marshall Kids Helmet Range

STUDDS Accessories Ltd., one of the world’s leading two-wheeler helmet manufacturers, has unveiled the Marshall Kids TOM and JERRY Edition, the latest addition to its Marshall Kids helmet range created in collaboration with Warner Bros. Discovery Global Consumer Products (WBDGCP). Bringing one of the world’s most beloved animated duos to children’s riding gear, the new edition blends playful comic-inspired aesthetics with the dependable protection and comfort that have become synonymous with the Marshall Kids range.

The latest launch further strengthens STUDDS’ growing portfolio of licensed character helmets. Designed specifically for young riders, the Marshall Kids TOM and JERRY Edition seeks to encourage children to embrace helmet-wearing from an early age by pairing trusted safety credentials with characters that have entertained generations.

Inspired by the timeless world of TOM and JERRY, the helmet features an energetic graphic treatment centred around Jerry surfing across the crown. Comic-style “HA-HA!” and “AA-DHA!” speech bursts are accompanied by vibrant star motifs, lightning bolts and cartoon sunglasses, all illustrated in a lively panel-inspired style reminiscent of the original animated series. Completing the design is a peeking Tom graphic positioned along the lower shell, while the “TOM and JERRY” wordmark provides a distinctive finishing touch. The Grey/Yellow accent theme is consistently carried across all six available colourways.

Commenting on the launch of the STUDDS Marshall Kids TOM and JERRY Edition, Mr. Sidhartha Bhushan Khurana – Managing Director, STUDDS Accessories Ltd., said,” Tom and Jerry have been a part of childhood for generations, and we wanted to bring that same sense of fun to a child’s first helmet. Our collaboration with Warner Bros. Discovery Global Consumer Products lets us build safety habits around characters kids already love, so wearing a helmet feels less like a rule and more like part of adventure. We’re confident this edition will find a special place with young riders and their parents alike.”

Beyond its vibrant appearance, the Marshall Kids TOM and JERRY Edition continues to offer the practical features of the Marshall Kids family. Its open-face construction delivers ease of use while providing reliable everyday head protection, making it well suited to school commutes, neighbourhood rides and short two-wheeler journeys.

To accommodate growing children, the helmet is offered in two sizes. Size XXXS (500 mm / 50 cm) is intended for children aged between three and five years, while Size XXS (520 mm / 52 cm) caters to slightly older or larger children, typically between five and eight years of age, enabling parents to choose an appropriate fit as their child grows.

Safety remains at the heart of the offering. The helmet is constructed using a high-impact ABS (Acrylonitrile Butadiene Styrene) outer shell combined with a regulated density EPS liner engineered to absorb and distribute impact energy effectively. It is also certified by the BIS (Bureau of Indian Standards) under ISI standards, underscoring STUDDS’ continued commitment to delivering trusted rider protection across every age group.

Comfort has also been prioritised through the inclusion of a hypoallergenic, replaceable inner liner that helps minimise skin irritation while maintaining hygiene throughout the year. Meanwhile, the quick release chin strap enables effortless fastening and removal, making the daily helmet routine simpler for both children and parents.

The STUDDS Marshall Kids TOM and JERRY Edition is available in six colourways and two sizes – XXXS for children aged three to five years and XXS for children aged five to eight years. Priced at INR 1,125 (MRP, inclusive of all taxes), the helmet is available through offline retail outlets and STUDDS exclusive stores, while its rollout across leading e-commerce platforms is currently underway.